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How to Build a Challenger Brand with Yang Liu, Founder of JustWears
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In this episode of Ecommerce Marketing 101, we’re joined by Yang Liu, Founder and CEO of materials science company JustWears.
We discuss:
- How a conversation with her husband led Yang to founding JustWears
- Why companies need to focus on brand equity to be successful
- What it means to be a challenger brand and how JustWears keeps that at the heart of its business
- How JustWears ingrain social and environmental messaging into the brand
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