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Testing, 1, 2, 3: Innovative Email Testing Strategies with Auto Trader’s Sarah Jones

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Manage episode 363038114 series 3426218
Contenuto fornito da Jessica Delahunt and Sender Score Powered By Validity. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Jessica Delahunt and Sender Score Powered By Validity o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Regular testing is the backbone of any successful email program—and can be the difference between a benchmark-busting campaign and one that falls flat.

Sarah Jones, Senior CRM Manager at Auto Trader, knows this better than anyone.

Auto Trader is the UK's largest digital automotive marketplace. But given the influx of competitors to the space over the past few years, regular testing is essential to keep Auto Trader ahead of the competition..

In this episode of Email After Hours, Sarah shares her expert advice on email testing—and some of the most surprising things she's learned from her tests.

If you enjoyed this episode then please either:

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so


  continue reading

36 episodi

Artwork
iconCondividi
 
Manage episode 363038114 series 3426218
Contenuto fornito da Jessica Delahunt and Sender Score Powered By Validity. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Jessica Delahunt and Sender Score Powered By Validity o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Regular testing is the backbone of any successful email program—and can be the difference between a benchmark-busting campaign and one that falls flat.

Sarah Jones, Senior CRM Manager at Auto Trader, knows this better than anyone.

Auto Trader is the UK's largest digital automotive marketplace. But given the influx of competitors to the space over the past few years, regular testing is essential to keep Auto Trader ahead of the competition..

In this episode of Email After Hours, Sarah shares her expert advice on email testing—and some of the most surprising things she's learned from her tests.

If you enjoyed this episode then please either:

Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so


  continue reading

36 episodi

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