Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Contenuto fornito da Jessica Delahunt and Sender Score Powered By Validity. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Jessica Delahunt and Sender Score Powered By Validity o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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The Email Personalization Paradox: Striking a Balance Between Clever and Creepy
Manage episode 385168513 series 3426218
Contenuto fornito da Jessica Delahunt and Sender Score Powered By Validity. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Jessica Delahunt and Sender Score Powered By Validity o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Ever feel like you’re walking a tightrope when sending personalized emails? A world where every step is a balance between creating personalized experiences and coming across as just plain creepy? This journey isn't just about tracking buying patterns; it's an intricate dance of predicting emotions, needs, and future aspirations.
Enter Reena Sareen-Rattan, a mastermind of data-driven email magic. In this episode, we'll give senders practical tips to pump up their personalization and unravel the complexities behind the 'Show me you know me,' philosophy.
Enter Reena Sareen-Rattan, a mastermind of data-driven email magic. In this episode, we'll give senders practical tips to pump up their personalization and unravel the complexities behind the 'Show me you know me,' philosophy.
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others.
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
43 episodi
Manage episode 385168513 series 3426218
Contenuto fornito da Jessica Delahunt and Sender Score Powered By Validity. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Jessica Delahunt and Sender Score Powered By Validity o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Ever feel like you’re walking a tightrope when sending personalized emails? A world where every step is a balance between creating personalized experiences and coming across as just plain creepy? This journey isn't just about tracking buying patterns; it's an intricate dance of predicting emotions, needs, and future aspirations.
Enter Reena Sareen-Rattan, a mastermind of data-driven email magic. In this episode, we'll give senders practical tips to pump up their personalization and unravel the complexities behind the 'Show me you know me,' philosophy.
Enter Reena Sareen-Rattan, a mastermind of data-driven email magic. In this episode, we'll give senders practical tips to pump up their personalization and unravel the complexities behind the 'Show me you know me,' philosophy.
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others.
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
43 episodi
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