The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Contenuto fornito da Jessica Delahunt and Sender Score Powered By Validity. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Jessica Delahunt and Sender Score Powered By Validity o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Player FM - App Podcast
Vai offline con l'app Player FM !
Vai offline con l'app Player FM !
The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
Manage episode 365545765 series 3426218
Contenuto fornito da Jessica Delahunt and Sender Score Powered By Validity. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Jessica Delahunt and Sender Score Powered By Validity o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
The world of email marketing is changing fast, but one thing remains the same: Content is still king (or queen!).
In this episode of Email After Hours, certified content queen Ann Handley, Chief Content Marketing Officer at MarketingProfs, shares her secrets to creating engaging email content that converts casual email browsers into lifetime customers.
She’ll cover ChatGPT, why “From” addresses are more important than subject lines (yes, you heard that right!), preference center hacks, and more.
Plus, she’ll reveal the little-known email marketing metric that measures a sender’s ability to build meaningful relationships with their subscribers. (OWBR—take notes!)
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
36 episodi
Manage episode 365545765 series 3426218
Contenuto fornito da Jessica Delahunt and Sender Score Powered By Validity. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Jessica Delahunt and Sender Score Powered By Validity o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
The world of email marketing is changing fast, but one thing remains the same: Content is still king (or queen!).
In this episode of Email After Hours, certified content queen Ann Handley, Chief Content Marketing Officer at MarketingProfs, shares her secrets to creating engaging email content that converts casual email browsers into lifetime customers.
She’ll cover ChatGPT, why “From” addresses are more important than subject lines (yes, you heard that right!), preference center hacks, and more.
Plus, she’ll reveal the little-known email marketing metric that measures a sender’s ability to build meaningful relationships with their subscribers. (OWBR—take notes!)
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
36 episodi
Όλα τα επεισόδια
×Benvenuto su Player FM!
Player FM ricerca sul web podcast di alta qualità che tu possa goderti adesso. È la migliore app di podcast e funziona su Android, iPhone e web. Registrati per sincronizzare le iscrizioni su tutti i tuoi dispositivi.