Why Your Click-Through Rate Sucks and How to Fix It

Email Einstein Ingenious eCommerce Email Marketing by Flowium

7 - In this episode, Vira and Andriy dive deep into what really affects click-through rates—why yours might be underperforming, and most importantly, how to fix it.

Armed with real-life case studies, they introduce their easy-to-remember CLICK acronym for boosting your email click rates: Clarity of Message, List Segmentation, Incentive to Click, Creative Design, and Keep Testing.

Free Checklist To Improve Click-Through Rates!

You’ll Learn About…

• Why your current click-through rate might be underperforming
• Real-life case studies and what they reveal about successful (and unsuccessful) email strategies
• The dangers of using too many CTAs
• When plain text emails can actually outperform designed ones
• How segmenting your list can drive results
• Must-try tools to level up your email marketing experiments
• Why ongoing testing is essential to staying effective

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Capitoli

1. Intro & What This Episode Is About (00:00:00)

2. CLICK acronym (00:03:14)

3. Tip 1 - C - Clarity of the message (00:03:59)

4. Email examples (00:06:38)

5. CTA text case study (00:11:38)

6. Tip 2 - L - List segmentation (00:14:36)

7. CTR case study (00:18:25)

8. Orita tool (00:21:29)

9. Case study (00:24:52)

10. Tip 3 - I - Incentive to click (00:27:54)

11. Email examples (00:31:06)

12. Tip 4 - C - Creative design (00:37:16)

13. Email examples (00:39:21)

14. Plain text emails CTR test (00:40:11)

15. Tip 5 - K - Keep testing (00:44:31)

16. CTR test (00:45:06)

17. Exercise from Andriy (00:46:16)

18. Automated A/B testing tools (00:47:53)

19. Vira's LinkedIn (00:49:40)