))
How Your Brand Can Build Trust and Make an Emotional Connection
Manage episode 403227769 series 3429699
Contenuto fornito da Aespire and Brian Sooy. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Aespire and Brian Sooy o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this episode of the Everybody Brands podcast, we have a conversation with Mind State Group founder Will Leach on how making fast emotional connections with people will help your brand win trust and resonate with people’s hearts and minds.
Will knows what it what it's like and how it feels to hold your breath every time you launch advertising, and how crushing it is when the campaign you worked on so hard just crashes and burns. With over 25 years of experience in corporate America, Will has worked with some of the biggest brands in the world and conducted hundreds of research studies. His best-selling book, Marketing to Mindstates generated six figures in just six months of launching, (which makes me jealous). Marketing to Mindstates is one of the leading resources on behavioral and science-based marketing today.
Connect with Will at
Connect with Brian Sooy from Aespire at
Hosted on Acast. See acast.com/privacy for more information.
55 episodi
Condividi
