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Contenuto fornito da Jessica Michault. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Jessica Michault o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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079 Anine Bing: Turning Followers into a Fashion Empire

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Manage episode 302677131 series 2870707
Contenuto fornito da Jessica Michault. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Jessica Michault o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Fashion entrepreneur Anine Bing is a very savvy business woman who knows how to seize her moment. An early adapter to the social media space, Anine, who is a former model and blogger, was one of the first to translate her online following into a successful fashion brand business. She launched her signature line back in 2012 out of the garage in her home in California. Her collection of chic staple pieces, inspired by her Scandinavian heritage and the casual cool of her Los Angeles home base, were an instant hit. Her “online first” business model, leveraging social media to market and promote her pieces was a new strategy at the time she launched. But today it's a formula that many are emulating. She reverse-engineered her success, starting from the digital space and then moving into the more traditional brick-and-mortar arena. Because today, Anine is sitting on the top of a wardrobe essentials empire. Not only is her collection sold in more than 350 stores globally, she also has over 15 stores located around the world. And Anine continues to expand. She has moved into childrenswear and has launched a successful line of perfumes, not to mention sunglasses, shoes, bags, lingerie, and jewelry. I sat down with Anine in her stylish stand-alone store in the heart of Paris to discuss her impressive success story. I was curious to learn more about a woman who was able to translate her love of timeless style and relaxed elegance into a brand that is helping legions of women look picture perfect for their selfies.
  continue reading

83 episodi

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iconCondividi
 
Manage episode 302677131 series 2870707
Contenuto fornito da Jessica Michault. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Jessica Michault o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Fashion entrepreneur Anine Bing is a very savvy business woman who knows how to seize her moment. An early adapter to the social media space, Anine, who is a former model and blogger, was one of the first to translate her online following into a successful fashion brand business. She launched her signature line back in 2012 out of the garage in her home in California. Her collection of chic staple pieces, inspired by her Scandinavian heritage and the casual cool of her Los Angeles home base, were an instant hit. Her “online first” business model, leveraging social media to market and promote her pieces was a new strategy at the time she launched. But today it's a formula that many are emulating. She reverse-engineered her success, starting from the digital space and then moving into the more traditional brick-and-mortar arena. Because today, Anine is sitting on the top of a wardrobe essentials empire. Not only is her collection sold in more than 350 stores globally, she also has over 15 stores located around the world. And Anine continues to expand. She has moved into childrenswear and has launched a successful line of perfumes, not to mention sunglasses, shoes, bags, lingerie, and jewelry. I sat down with Anine in her stylish stand-alone store in the heart of Paris to discuss her impressive success story. I was curious to learn more about a woman who was able to translate her love of timeless style and relaxed elegance into a brand that is helping legions of women look picture perfect for their selfies.
  continue reading

83 episodi

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