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#136 - Is your SaaS product ready to be a platform? With David Burnand, CMO at Staffbase
Manage episode 376607263 series 2500111
From Adobe to Staffbase, David Burnand is the expert in SaaS product evolution.
On this episode, Jodi and David discuss when a SaaS product is ready to become a platform, if it ever will be, and how that evolution should be led by strategic marketing.
For our more junior listeners, we start the conversation by outlining what's the difference between a SaaS product and a SaaS platform.
The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
- And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel.
147 episodi
Manage episode 376607263 series 2500111
From Adobe to Staffbase, David Burnand is the expert in SaaS product evolution.
On this episode, Jodi and David discuss when a SaaS product is ready to become a platform, if it ever will be, and how that evolution should be led by strategic marketing.
For our more junior listeners, we start the conversation by outlining what's the difference between a SaaS product and a SaaS platform.
The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
- And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel.
147 episodi
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