FBU 399: How to Successfully Shift Your Niche
Manage episode 431293565 series 3589367
Sometimes the business you end up running is different than the business you first started. People change, and as they do, so does their interests and expertise, so maybe you find yourself wanting to work with a different group of people than you originally intended. In this episode, Jill discusses the process of successfully shifting into a new niche, emphasizing the importance of establishing trust and expertise in the new niche, no different to how you did in your first niche. She provides insights on how to manage the transition, attract the right audience, and maintain consistency in content creation. Jill shares her own experience of pivoting from health and fitness to business coaching, highlighting the key factors that contribute to a successful niche shift.
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Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.
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Instagram: @jillfit | @fitbizu
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Website: jillfit.com
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