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Rookie branding mistakes and the importance of the customer journey
Manage episode 441854772 series 3499203
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Join me in this solo episode as I delves into the importance of the customer journey. Discover how understanding the customer journey can help pinpoint marketing efforts and enhance communication. Learn about different stages from awareness to loyalty, and the significance of multiple customer interactions. I also shares practical insights and valuable resources like HubSpot to help startups and businesses master the customer journey effectively. https://hubspot.com 00:00 Introduction and Purpose 00:18 Understanding the Customer Journey 01:01 Importance of Awareness 01:32 The 95-5 Rule 02:22 Building Brand Loyalty 02:42 Lessons from Established Brands 03:40 Advice for New Businesses 04:15 The Role of Brand Recognition 04:40 The Myth of Overnight Success 05:09 Conclusion and Resources
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