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Unlocking Efficiency for Digital Ad Spending using Data Science
Manage episode 448033426 series 3499203
Contenuto fornito da Nicholas Kuhne. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Nicholas Kuhne o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Join Nicholas Kuhne as he sits down with Zeke Camusio, founder of Data Speaks, to explore how AI and data-driven insights are transforming the marketing landscape. Zeke shares top strategies to maximize ROI, make data work for you, and balance creative and analytical approaches. Perfect for marketers and entrepreneurs aiming to elevate their strategy and make smarter investments.
For more information on Data Speaks, visit https://dataspeaks.ai
Chapter Timestamps
00:00:00 - Introduction with Nicholas Kuhne
00:02:00 - Zeke Camusio's background and journey
00:05:00 - The inception of Data Speaks and early challenges
00:10:00 - Multi-channel attribution challenges
00:15:00 - Impact-based attribution and ROI optimization
00:20:00 - Importance of data literacy for marketers
00:25:00 - Budget allocation and creative impact
00:30:00 - Case studies and success stories
00:35:00 - Data Speaks' platform features and functionalities
00:40:00 - Future vision for Data Speaks
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