Web3 Technologies & the Gartner Hype Cycle - Why Small Business Owners Should Be Thinking Ahead Ft. Becks Perfect

From The Blockchain

THE EPISODE:
Becks Perfect shares why it’s time to demystify sensationalised headlines and shed light on the forward momentum of Web3. Companies like Starbucks, Adidas, and Bored Ape Yacht Club are building innovative programs and full-scale businesses, and while current public sentiment around NFTs and crypto may be bearish, she suggests now is the perfect time for solopreneurs and small business owners to position themselves ahead of the pack. Looking at historical patterns of real technological innovation, user expectations, practical implementation, and productivity, Becks refers to the Gartner Hype Cycle and draws parallels between the evolution, growth, and gradual development of Web2 adoption to that of Web3. Facing real world challenges, blockchain and NFT technologies are in a phase of disillusionment, but maturation is happening and Becks suggests, enlightenment is just around the corner.
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GUEST:
Becks Perfect is the Founder of Nifty World, an educational resource on YouTube for both collectors and creators of NFTs and those interested in the wider Web3 space. It is also a future Metaverse Media Consultancy helping Web2 brands launch within Web3. Becks has been a broadcaster for over a decade working in tech, film and entertainment, and she uses her broadcast skills to interview top creators and thought leaders in the space, also providing investment analysis and tutorials to help folks start their journey into Web3. Becks is Co-Founder of The Sidechain, a brand new platform for Web3 and AI education, especially for founders and freelancers. Through courses and downloadable resources as part of The Sidechain community, its aim is to make the next iteration of the internet super simple, easy to understand, and help futureproof businesses for what's next!
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Music by: Spottie WiFi
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