Lessons from the Clinic: Applying OT Mindsets to Small Biz Marketing

Getting Real with Bossy: For Women Who Own Business

Ep. 41 Are you ready for a surprising twist? The CEO of Bloom Consulting Firm, Katie Thomas Young, reveals a game-changing tactic that's not what you'd expect. Don't miss out on this eye-opening revelation that could transform the way you approach your business.

In this episode, you will be able to:

• Discover successful pivot strategies that can help your business adapt to change and thrive in uncertain times.
• Uncover the importance of branding and how it can set your small business apart, attracting more customers and increasing loyalty.
• Learn how to choose the right marketing strategies that align with your business goals and resonate with your target audience.
• Gain valuable tips for achieving small business growth and expansion, unlocking new opportunities for success.
• Explore how to find the right marketing and branding agency to elevate your business and achieve your growth objectives.

About the Guest

Katy Thomas-Young is a dynamic entrepreneur and CEO of Bloom Consulting Firm, where she drives breakthrough growth for businesses through strategic business development, sales training, and innovative marketing solutions. Recognized as Georgia’s 2023 CEO of the Year, Katy has led Bloom Consulting to rank among the Top 10 Marketing Consulting Firms in 2024.

Before founding Bloom Consulting, Katy co-founded Spark Media Group, earning a national award for Outstanding Leadership in Marketing & Advertising. With over seven years of experience in sales and business development, Katy has a proven track record of driving revenue growth and achieving top industry awards. Her passion, professionalism, and relentless dedication make her a powerful leader in the business world.

Here is a booking link for a free consultation

https://link.bloomconsultingfirm.com/widget/bookings/bloomstrategysession

Title Sponsor: Salena’s Mexican Restaurant

Episode sponsors: Marshall Street, Union Tavern

Hosted by Kelly Bush + Kelly Metras founders of www.BossyRoc.com

Music: Do it by Infraction, Mellow Bop by Prigida & You are the best by Cutesy Chamber Ensemble

Produced by JazzCast Pros

Chapters:

00:00:01 - Introduction to Katie Thomas Young

00:04:37 - Katie's Entrepreneurial Journey

00:10:08 - Making the Leap

00:12:54 - Belief in Self

00:13:50 - Embracing Change and Mentoring for Success

00:15:40 - Importance of Professional Support

00:18:41 - Supporting Small to Mid-Size Businesses

00:22:55 - Understanding Target Market and Consumer Behavior

00:26:24 - Recognizing the Need for Rebranding

00:28:25 - The Essence of Branding

00:29:51 - Rebranding Success Stories

00:32:35 - The Emotional Aspect of Branding

00:33:16 - Common Marketing Mistes

00:39:11 How to Make Giant Jumps in Business

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