Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Contenuto fornito da Darshan Mehta. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Darshan Mehta o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Player FM - App Podcast
Vai offline con l'app Player FM !
Vai offline con l'app Player FM !
[Greatest Hits] How AI Helps You Better Understand Your Consumer with Alex Charlton
Manage episode 398850655 series 3316220
Contenuto fornito da Darshan Mehta. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Darshan Mehta o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Charlton as they unveil the importance of harnessing the power of customer insights to drive business success and the potential of AI in improving research processes and running effective marketing strategies. They also touch on the balance between human intelligence and AI, as well as the possible future of artificial intelligence in consumer insights.
With more than two decades of expertise in data storytelling, market research, and strategic consulting, Alex is an influential leader in the technology, media, and telecoms industry. He currently holds the roles of SVP of VERVE North America and the SVP of Technology, Media, and Telecoms at VERVE. Previously, Alex was an Independent Consultant at True Stories, Founder and Consultant of Craft - Human Intelligence, as well as Founder of Essential Research.
KEY TAKEAWAYS
đ Reflecting on his professional journey in marketing and consumer insights, one of Alex's aha moments was from a project for Microsoft Advertising and LVMH aimed at helping the world's leading luxury group understand the world of digital advertising. Alex believes that such projects bring a mix of excitement and doubt, questioning your capability to deliver for these giants. However, these types of challenges shape you and push you to learn, adapt, and grow. Just remember, when it comes to big industry clients, you must acknowledge and leverage their expertise but also bring some fresh and valuable insights.
đ For Alex, successful client partnerships rely on three elements: mutual respect, continuous communication, and openness. Don't forget that your clients possess deep insights into their business, so you have to value their expertise. Also, effective collaboration isn't just for major projects; it involves the client at every step. Moreover, openness is key to building trust and reinforcing the shared goal with the client.
đ Many companies rely heavily on data, often missing the why behind consumer actions. The challenge for consumer insight professionals is to filter through this data, distinguishing real insights from noise. Your primary goal shouldn't just rely on data collection but on specific client questions. While the human natural curiosity may tempt you to delve into every discovery, remember that true insights occur when you connect relevant data points to a client's needs.
đ Alex believes that AI's rapid evolution can be daunting. However, businesses can and should leverage their power to process vast and complex data sets, like analyzing thousands of product reviews from platforms like Amazon and IMDb, as VERVE does. Moreover, you can use AI for large-scale brand and communication analysis to identify new market opportunities for your clients. But remember, it's not only about AI. In the end, human intelligence remains at the forefront, and combining it with AI gives you massive opportunities.
Subscribe Here!
bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
Google - https://bit.ly/47Y0Lkp
Youtube - https://bit.ly/3KYAHtd
RSS - https://bit.ly/3AFrUs6
And connect with the host and guests here:
Darshanâs Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
ConnectQik Website - https://www.connectqik.com
Alexâs LinkedIn - https://www.linkedin.com/in/alexandercharlton
VERVE Website - https://www.addverve.com
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so
Previous guests include: Kristin Luck, Shep Hyken, Whitney Dunlap-Fowler, Randy Krum, Gerard Ibarra, Jamie Flinchbaugh, Katie Anderson, Rebecca Brooks, Brooke Sellas, Dan Gingiss, Phil Irvine, Dan Fleetwood, Nicholas Zeisler, Katrina Noelle, Laura Beavin-Yates, Kalil Vicioso, Mo McKibbin, Bryant Leech and Louie Gravance.
Check out the 3 most downloaded episodes:
- Welcome to Getting to Aha!
- Making Good Decisions with Gerard Ibarra, Author of "Good Decisions, Better Outcomesâ
- The Simplicity of Leadership with Katie Anderson
If you are interested in joining Getting to Aha! as a guest, please complete this form: http://fame.so/ire-guest
103 episodi
Manage episode 398850655 series 3316220
Contenuto fornito da Darshan Mehta. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Darshan Mehta o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Charlton as they unveil the importance of harnessing the power of customer insights to drive business success and the potential of AI in improving research processes and running effective marketing strategies. They also touch on the balance between human intelligence and AI, as well as the possible future of artificial intelligence in consumer insights.
With more than two decades of expertise in data storytelling, market research, and strategic consulting, Alex is an influential leader in the technology, media, and telecoms industry. He currently holds the roles of SVP of VERVE North America and the SVP of Technology, Media, and Telecoms at VERVE. Previously, Alex was an Independent Consultant at True Stories, Founder and Consultant of Craft - Human Intelligence, as well as Founder of Essential Research.
KEY TAKEAWAYS
đ Reflecting on his professional journey in marketing and consumer insights, one of Alex's aha moments was from a project for Microsoft Advertising and LVMH aimed at helping the world's leading luxury group understand the world of digital advertising. Alex believes that such projects bring a mix of excitement and doubt, questioning your capability to deliver for these giants. However, these types of challenges shape you and push you to learn, adapt, and grow. Just remember, when it comes to big industry clients, you must acknowledge and leverage their expertise but also bring some fresh and valuable insights.
đ For Alex, successful client partnerships rely on three elements: mutual respect, continuous communication, and openness. Don't forget that your clients possess deep insights into their business, so you have to value their expertise. Also, effective collaboration isn't just for major projects; it involves the client at every step. Moreover, openness is key to building trust and reinforcing the shared goal with the client.
đ Many companies rely heavily on data, often missing the why behind consumer actions. The challenge for consumer insight professionals is to filter through this data, distinguishing real insights from noise. Your primary goal shouldn't just rely on data collection but on specific client questions. While the human natural curiosity may tempt you to delve into every discovery, remember that true insights occur when you connect relevant data points to a client's needs.
đ Alex believes that AI's rapid evolution can be daunting. However, businesses can and should leverage their power to process vast and complex data sets, like analyzing thousands of product reviews from platforms like Amazon and IMDb, as VERVE does. Moreover, you can use AI for large-scale brand and communication analysis to identify new market opportunities for your clients. But remember, it's not only about AI. In the end, human intelligence remains at the forefront, and combining it with AI gives you massive opportunities.
Subscribe Here!
bCast - https://bit.ly/3ACsRBz
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
Google - https://bit.ly/47Y0Lkp
Youtube - https://bit.ly/3KYAHtd
RSS - https://bit.ly/3AFrUs6
And connect with the host and guests here:
Darshanâs Linkedin - https://www.linkedin.com/in/darshan--mehta
iResearch Website - https://iresearch.com
ConnectQik Website - https://www.connectqik.com
Alexâs LinkedIn - https://www.linkedin.com/in/alexandercharlton
VERVE Website - https://www.addverve.com
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so
Previous guests include: Kristin Luck, Shep Hyken, Whitney Dunlap-Fowler, Randy Krum, Gerard Ibarra, Jamie Flinchbaugh, Katie Anderson, Rebecca Brooks, Brooke Sellas, Dan Gingiss, Phil Irvine, Dan Fleetwood, Nicholas Zeisler, Katrina Noelle, Laura Beavin-Yates, Kalil Vicioso, Mo McKibbin, Bryant Leech and Louie Gravance.
Check out the 3 most downloaded episodes:
- Welcome to Getting to Aha!
- Making Good Decisions with Gerard Ibarra, Author of "Good Decisions, Better Outcomesâ
- The Simplicity of Leadership with Katie Anderson
If you are interested in joining Getting to Aha! as a guest, please complete this form: http://fame.so/ire-guest
103 episodi
Tutti gli episodi
×Benvenuto su Player FM!
Player FM ricerca sul web podcast di alta qualitĂ che tu possa goderti adesso. Ă la migliore app di podcast e funziona su Android, iPhone e web. Registrati per sincronizzare le iscrizioni su tutti i tuoi dispositivi.