Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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[Greatest Hits] The Role of Panels in Generating Quality Market Insights with Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR
Manage episode 384298763 series 3316220
Contenuto fornito da Darshan Mehta. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Darshan Mehta o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR. They discuss Bryant's aha! journey, his career, agile marketing strategies for clients' data insights, panels, sampling, surveys, and much more.
He is a specialist in market research, design research, project management, hiring, employee coaching, consulting, brand management, and customer satisfaction.
KEY TAKEAWAYS
👉 [ 00:02:44 ] Market insights are not just numbers on slides. Always look at insights from a holistic view
👉 [ 00:04:00 ] Agile marketing strategies help many brands do more with less. They can now make multiple product launches to the market within a year
👉 [ 00:06:10 ] A "panel" is an online group of respondents that can take surveys. It's cheaper and faster to get insights when you use a panel
👉 [ 00:06:45 ] To recruit people into panels, there are many ways, such as:
- Search Engine Optimization SEO
- Incentified Games
👉 [ 00:07:59 ] In the panel world, there is a lot of interconnectivity between different panels and partnerships. "Your sample is only as good as the quality measures you have in place"
👉 [ 00:09:23 ] To avoid fraudulent data such as bots filling your surveys, keep an eye on the quality of data coming through by working closely with your panel
👉 [ 00:10:39 ] Some examples of quality measures you can use to stop fraudulent data are:
- Using IP addresses for signups/logins
- Understanding the textualization within people's answers to open-ended questions
👉 [ 00:11:23 ] Always determine if your panel providers have quality measures. Have a list of different quality measures for pre-survey, during the survey, and post-survey stages
👉 [ 00:18:22 ] The quality of data influences the price you pay for surveys
👉 [ 00:22:32 ] The future of panels, sampling, and surveys is panel companies coming out with survey tools and survey companies with panel tools
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
Youtube - https://bit.ly/3KYAHtd
RSS - https://bit.ly/3AFrUs6
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so
Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.
Check out the 3 most downloaded episodes:
- Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive
- Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret
- [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates
If you are interested in joining Getting to Aha! as a guest, please complete this form
127 episodi
Manage episode 384298763 series 3316220
Contenuto fornito da Darshan Mehta. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Darshan Mehta o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR. They discuss Bryant's aha! journey, his career, agile marketing strategies for clients' data insights, panels, sampling, surveys, and much more.
He is a specialist in market research, design research, project management, hiring, employee coaching, consulting, brand management, and customer satisfaction.
KEY TAKEAWAYS
👉 [ 00:02:44 ] Market insights are not just numbers on slides. Always look at insights from a holistic view
👉 [ 00:04:00 ] Agile marketing strategies help many brands do more with less. They can now make multiple product launches to the market within a year
👉 [ 00:06:10 ] A "panel" is an online group of respondents that can take surveys. It's cheaper and faster to get insights when you use a panel
👉 [ 00:06:45 ] To recruit people into panels, there are many ways, such as:
- Search Engine Optimization SEO
- Incentified Games
👉 [ 00:07:59 ] In the panel world, there is a lot of interconnectivity between different panels and partnerships. "Your sample is only as good as the quality measures you have in place"
👉 [ 00:09:23 ] To avoid fraudulent data such as bots filling your surveys, keep an eye on the quality of data coming through by working closely with your panel
👉 [ 00:10:39 ] Some examples of quality measures you can use to stop fraudulent data are:
- Using IP addresses for signups/logins
- Understanding the textualization within people's answers to open-ended questions
👉 [ 00:11:23 ] Always determine if your panel providers have quality measures. Have a list of different quality measures for pre-survey, during the survey, and post-survey stages
👉 [ 00:18:22 ] The quality of data influences the price you pay for surveys
👉 [ 00:22:32 ] The future of panels, sampling, and surveys is panel companies coming out with survey tools and survey companies with panel tools
Apple - https://apple.co/3gsuA31
Spotify - https://spoti.fi/3B0lVy6
Youtube - https://bit.ly/3KYAHtd
RSS - https://bit.ly/3AFrUs6
Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so
Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.
Check out the 3 most downloaded episodes:
- Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive
- Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret
- [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates
If you are interested in joining Getting to Aha! as a guest, please complete this form
127 episodi
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