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📈CRO Series: Travis Shipley discussing Functional Alignment, Org Structure & GTM
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On today's show and as part of our special 10 Episode CRO Series we will be discussing topics like: Cx, GTM, Functional Alignment, Metrics that Matter, Pipeline / Forecasting, Digital Strategies, Digital Transformation, RevOps and today it's all about Functional Alignment/Org Structure and GTM. Again, we promise to give you actionable insights from our guests who are tenured and experienced CRO’s who come from high growth SaaS companies.
Today we welcome Travis Shipley, CRO at Shiftboard, backed by Shiftboard innovation technologies. Organizations can optimize their workflow, scheduling and practices that result in lower labor costs, improved efficiency, compliance with regulations and creation of a better employee experience. Shiftboard has supported over 265 million scheduled shifts for thousands of customers, including Fortune 500 companies, providing the employment pipeline for over $9 billion in wages earned. Prior to that Travis was a Vice President at Wrike, a well known software project management system. Vice President of Sales prior to that at Zones.
We kick off by asking Travis to share his career journey and what has led him to where he is today?
- Graduated university
- Went into sales
- Became a leader
- 10 years at Microsoft
- Sales and business consulting
- Coaching and mentorship
We ask Travis, in his world, how did he initially get that big promo at Microsoft, how did he navigate that?
- Self Drive
- Two proposals
- Most challenging point of his career
- Learnt from mentor
- Train and motivate
- A lot of advice
- Getting involved in deals
- Stand side by side
Then we ask Travis, with his mindset, what made him go for the opportunity?
- Level of immaturity
- Little bit of arrogance
- What was my approach
- A depth of growth
To understand his background, we ask Travis what his parents do?
- Dad was mechanic and engineer
- Prove him wrong
- Grit
Next we ask Travis, who is Shiftboard, what problems do they solve and why is he passionate about them?
- Built for complex shift scheduling
- High compliance
- High complex
- Employee flexibility
- Huge ROI benefit
- Schedule flex
- Schedule pro
- Thought leader
- Use cases
- High functioning teams
- Land and expand
We ask Travis if they have any partners?
- Enable ourselves
- HRIS system
- No white label program
- Integrate and create
- Com Plan
We then ask Travis to share with us his take on the Com Plans?
- Leaving it up to Executives and what that means
- Pull in the team
- Top sellers
- Data driven sales leaders
What advice would Travis give fledging CRO’s?
- Standardization
Last but not least, we ask Travis to share with us what he feels is his super power?
- Data driven sales leader
- Finance manager in college
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