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5. Carbon Measurement, Compensation and Scope3 - with Harvin Gupta
Manage episode 354872824 series 3415080
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This week on the Green About Media we are joined by Harvin Gupta who heads up commercial partnerships at Scope3.
In this episode we discuss a near future where carbon is factored in to our daily decision-making process when purchasing advertising.
The digital marketing industry is uniquely positioned to be the first global industry to becoming entirely carbon-neutral by shifting its spend from high to low carbon purchases.
Harvin also discusses the 2 key-concepts behind Green Media and how they at Scope3 are helping shift the way in which businesses think about Carbon and their emissions.
Further reading and References:
NetZero
Food Nutrition Labels
This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts
Capitoli
1. Intro (00:00:00)
2. Introducing Harvin (00:00:33)
3. How should we be thinking about Carbon Emissions in our decision making (00:01:44)
4. Why is the Digital Marketing Industry unique? (00:03:34)
5. The first phase in Green Media (00:05:00)
6. Making carbon expensive (00:06:22)
7. The problem with some projects (00:07:43)
8. Successful campaigns (00:10:15)
9. A hopeful view (00:11:37)
10. Thank You's and other News (00:14:08)
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