A Practical Guide To Cognitive AI Growth Enablement Madness podcast

37:20

In this episode, Jim Ward sits back down with BrainSell’s data expert Tony Berry to discuss the practical application of AI based on the main pillars of AI Readiness. The pair discuss what these five pillars entail, as well as highlight tips and best practices to approaching AI the right way and guaranteeing success. Topics covered during the episode include: The importance of having a clear business strategy and aligning AI initiatives to specific goals and objectives. The need for a well-organized data estate, data cleanliness, and the role of tools like Microsoft Fabric. Insights on the evolution of AI agents, from simple question-answering to decision-making and automation. The potential impact of AI on job markets and the need for employees to adapt to new roles. Future trends in AI, such as the concept of an "AI workforce" where agents communicate and take actions on behalf of humans. ADDITIONAL RESOURCES Connect with Tony here ! Take our AI Readiness Assessment online to see where you stand! Connect with BrainSell to get a thorough analysis of your business.…

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AI Agents are Coming: Are You Ready? 22:00

11 weeks fa22:00

22:00

In this episode, our host Jim Ward is joined by Tony Berry, one of BrainSell’s data experts, to discuss how organizations can prepare their data before embarking on AI projects. We will cover key themes such as foundational practices, necessary infrastructure and tools, and lessons learned. Key Themes: Readiness Blueprint: Many organizations want to implement AI but don't know where to start. This episode will serve as a guide to help them understand the how and what of AI readiness. Foundational Practices: We will discuss the key steps organizations should take to ensure their data is ready for AI, including assessing current data infrastructure and understanding the importance of processes and people. Infrastructure and Tools: Learn about the essential data architectures and technologies needed before introducing AI, and how to balance building custom solutions versus adopting off-the-shelf tools. Additional Resources Schedule an AI readiness assessment: contact us at growth@brainsell.com Learn more about Larry Augustin here ! Connect with Tony here !…

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Driving Customer-Centric Growth with OKRs 35:42

16 weeks fa35:42

35:42

In this episode, our host Jim Ward sits down with Jeff Gothelf, author and expert on product development and organizational agility. They discuss the power of Objectives and Key Results (OKRs) as a framework for driving customer-centric growth. Key Takeaways: The importance of being truly customer-centric vs. just paying lip service to it How OKRs can help organizations shift their focus to measuring and optimizing customer behaviors Tips for overcoming resistance to implementing OKRs, including starting with a pilot and proving the model Insights on the cadence and communication needed for effective OKR management Considerations around using OKRs in the face of an urgent, existential crisis The role of AI and automation in the future of OKRs and customer-focused goal setting Guest Bio: Jeff Gothelf is an author, speaker, and coach who helps organizations build better products and develop the cultures needed to support them. He is the co-author of the book "Who Does What: A Practical Guide to Customer-Centric OKRs." Resources Mentioned: Jeff Gothelf's website: jeffgothelf.com "Who Does What" book here ! " Measure What Matters " by John Doerr…

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Maximizing Tax Deductions for Business Growth: Insights on Section 179 23:39

21 weeks fa23:39

23:39

In this episode of the Growth Enablement Madness podcast, host Jim Ward sits down with Craig Eaton, a CPA and founder of Eaton Advisory Group, to discuss the powerful tax-saving benefits of Section 179. As businesses look to invest in software, equipment, and other capital assets to support their growth, understanding how to leverage Section 179 can provide significant financial advantages. Key takeaways include: Overview of Section 179 Deduction: Section 179 allows businesses to deduct the full cost of qualifying equipment and software purchases in the year of purchase, rather than depreciating the asset over time. Benefits of Section 179: Immediate tax deduction, resulting in significant tax savings, especially for businesses in higher tax brackets. The deduction can be applied to a wide range of business purchases, including software, equipment, and vehicles. Qualifying Criteria: There are specific requirements and limitations around the types of purchases that qualify for the Section 179 deduction, such as purchase price thresholds and asset class restrictions. Timing Considerations: Businesses should consider their current and future tax situations when deciding whether to utilize the Section 179 deduction, as it can be strategically timed to maximize tax savings. Bonus Depreciation vs. Section 179: The differences between these two tax incentives, including the election process and the phasing out of bonus depreciation in the coming years. Advice for First-Time Users: Consult with a CPA to ensure proper planning and analysis of the tax implications, as well as understanding the nuances and limitations of the Section 179 deduction. RELATED LINKS Learn more about Section 179 here . Learn more on the IRS website . Follow Craig on LinkedIn !…

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Leveraging Fractional Services for Strategic Growth 27:41

23 weeks fa27:41

27:41

In this episode, we sit down with Christi Cereghino and Rachel Durkot, the fractional CFO practice co-managers at BrainSell, to explore the power of fractional finance services. Christi and Rachel share their insights on the benefits of fractional services, the spectrum of offerings available, and the unique skill set required to excel in this role. They discuss how their team works closely with clients, CPA firms, and banks to address a wide range of accounting and finance challenges, from year-end prep to exit planning. Listen in to learn how: Fractional services offer flexible, cost-effective solutions for businesses of all sizes BrainSell's fractional team brings a unique blend of technical expertise and interpersonal skills Fractional services can support a wide range of projects, from year-end prep to exit planning Our whiteboarding exercise is a valuable tool for identifying and addressing client needs RELATED LINKS Learn more about BrainSell’s fractional finance services here ! Check out these YouTube videos detailing BrainSell’s consulting work . Follow BrainSell on Twitter and LinkedIn !…

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How Revenue Intelligence and AI Are Changing the Sales Game 23:21

28 weeks fa23:21

23:21

In this episode, we sit down with Paul Black, CEO of sales-i, to explore how revenue intelligence is transforming the way companies drive growth. Paul shares insights into how the recent acquisition of sales-i by SugarCRM has positioned them as a key player in helping businesses scale. We delve into the challenges sales teams face in today’s market, like elongated sales cycles and indecision, and how tools like revenue intelligence and AI-guided selling are changing the game. Key Topics : What is Revenue Intelligence? Paul explains the concept of revenue intelligence and how it helps companies navigate longer sales lifecycles and make data-driven decisions. Overcoming Sales Challenges: The gang dives into the practical challenges businesses face when implementing tools like sales-i, including the importance of data quality. Paul offers tips on overcoming these obstacles to maximize growth. The Role of AI in Sales: Discover how AI-guided selling enhances sales processes, helping teams become more efficient and effective in their engagements. Who Benefits from Revenue Intelligence? The group discusses which types of clients are the best fit for sales-i and how different industries can leverage these tools to scale their operations. RELATED LINKS Learn more about BrainSell’s data and AI methodology here ! Check out sales-i ! Check out these YouTube videos detailing BrainSell’s consulting work . Follow BrainSell on Twitter and LinkedIn !…

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The Power of Bold Goals with Christina Wodtke 37:11

32 weeks fa37:11

37:11

Join us for an insightful episode featuring Christina Wodtke, a renowned author and expert in team dynamics and goal setting. Known for her influential book, "Radical Focus," Christina shares her journey and what sparked her passion for helping teams achieve remarkable objectives. Discover what being a "curious human" means to her and get ready to delve into the art of tackling big goals, team motivation, and the pivotal role of Objectives and Key Results (OKRs). RELATED LINKS Follow Christina here ! Check out these YouTube videos detailing BrainSell’s consulting work . Follow BrainSell on Twitter and LinkedIn !…

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Laying a Data Foundation for AI Readiness 40:27

36 weeks fa40:27

40:27

In this episode, we listen back to a stellar panel discussion we hosted for clients and prospects at Microsoft’s Burlington headquarters in Massachusetts. We brought industry leaders on stage with a wealth of knowledge and experience from various corners of the tech universe. Our moderator for the conversation was Chris Seferlis, Account Technology Strategist at Microsoft and renowned author of "Practical Guide to Azure Cognitive Services." Chris was joined by: Dante Ballerini, the VP of Information Technology at Cambridge Isotope Laboratories, Mike Norman, Head of Product and Innovation at STAT News, and Tony Berry, Senior Solutions Architect at BrainSell and Co-founder of Interloop. The panel discussion explores their data-centric strategies, key challenges faced and how they are being overcome, the positive impact of focusing on their data foundations, and what’s planned for the future.…

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How OKRs Impact Growth & Sales 40:57

45 weeks fa40:57

40:57

During this episode of the Growth Enablement Madness podcast, our host, Jim Ward, chats with Alex Bartholomaus, President and CEO of People Stretch Solutions, about using OKRs (Objectives and Key Results) for growth and sales efficiency. They emphasized the flexibility and dynamic nature of OKRs, which you can use with or without technology. They shared their experiences building a sustainable business through leadership development and OKRs. Listen in to learn about: The differences between OKRs and KPIs as goal-setting frameworks. The importance of having a clear framework for goal-setting to realize potential and achieve success. The importance of flexibility, collaboration, and proper training in implementing OKRs effectively. The common challenges faced by leaders when implementing OKRs. RELATED LINKS Follow Alex here ! Check out People Stretch Solutions . Follow our host, Jim Ward Check out our other episodes !…

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Creating Healthier Habits in the Workplace 30:01

49 weeks fa30:01

30:01

During this episode of the Growth Enablement Madness podcast, our host, Jim Ward, chats with Sarah Furness, author of the book “Fly Higher” and industry consultant and speaker. They discuss her book and work, leveraging her experiences in the Royal Air Force and mindfulness to help high-achieving individuals perform under pressure through her "Habits" method and coaching business Well Be It. Listen in to learn about: The "Habits" method, which stands for Healthy Automatic Behaviors in Threatening Scenarios, and why the approach helps improve well-being in high-pressure situations. How Sarah applies concepts like the "healthy stress curve" in coaching to optimize performance. The core values – like "don't be a dick" – that inform her approach while embracing different perspectives. RELATED LINKS Follow Sarah here ! Check out Sarah’s book here . Check out our other episodes !…

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Scaling Your Business With Cloud ERP 35:13

1 year fa35:13

35:13

During this episode of the Growth Enablement Madness podcast, our host, Jim Ward, sits down with Acumatica CEO John Case to talk about how companies are growing and scaling with cloud-based ERP. They discuss how Acumatica is transforming cloud-based ERP with security, scalability, and accessibility. Listen in to learn about how: Acumatica can help customers reduce inventory levels and orders through better data-driven predictability, saving 10-20% of costs. Acumatica allows deep customization while still providing a modern user experience through its regular product releases and integration capabilities. AI and automation can improve ERP systems but won't fully replace personalization and configuration needs for unique businesses. Acumatica's upcoming releases will feature a new user interface and improved Amazon integration capabilities. RELATED LINKS Follow John here ! Learn more about Acumatica . Check out our other episodes !…

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Scaling Growth with HubSpot Academy 35:34

1 year fa35:34

35:34

During this episode of the Growth Enablement Madness podcast, our host, Jim Ward, chats with Kyle Jepson, the first evangelist at HubSpot Academy, leading the charge in creating educational content and acting as a bridge between HubSpot's product team and customers. They unravel the secrets to leveraging HubSpot's powerful tools and strategies for accelerating business growth. Listen in to learn about how: HubSpot focuses on user experience and adoption to help businesses scale their marketing, sales, and customer service processes. HubSpot's organic development approach compared to Salesforce's model of acquiring third-party tools. HubSpot's support for lead generation, nurturing, and website building for small businesses through its CMS and CRM integration. HubSpot's no-code and low-code capabilities for customization and automation. Kyle Jepsen's experience with stand-up comedy and how it informs his approach to creating engaging content. RELATED LINKS Follow Kyle here ! Learn more at HubSpot Academy . Check out our other episodes !…

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A Practical Guide to Cognitive AI 32:46

1 year fa32:46

32:46

AI has become an integral part of our lives, impacting various industries and revolutionizing the way we interact with machines. With cognitive AI you can enhance decision-making, automate complex tasks, and unlock new possibilities in business functions like sales, finance, marketing, and more. Listen in as we unravel the secrets behind this transformative technology. During this episode of the Growth Enablement Madness podcast, our host, Jim Ward, chats with Chris Seferlis, Technology Strategist at Microsoft and author of the new book, “The Practical Guide to Azure Cognitive Services.” The pair discuss the capabilities of Azure Cognitive Services and examples of how they could be implemented in business functions. Tune in to learn about: What Azure Cognitive Services are and how they can be used for tasks like document processing, translation, and more. Some of the misconceptions around AI and clarified the differences between cognitive services and generative AI models. How these services could help companies improve efficiency and productivity without displacing human workers. RELATED LINKS Follow Chris here ! Get Chris’ new book here ! Learn more about Azure Cognitive Services . Check out our other episodes !…

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Top 5 Reasons Why You Should Host Your ERP in the Cloud 14:33

1 year fa14:33

14:33

Are you prepared to revolutionize your operations management? Look no further than migrating your ERP system to the cloud. Cloud-hosted ERP empowers growth-focused businesses to achieve unparalleled operational efficiency and scalability. You can experience a new level of productivity and flexibility with cloud-based ERP solutions. Still unsure whether the cloud is right for you? During this episode of the Growth Enablement Madness podcast, our host, Jim Ward, chats with BJ O’Reilly, CTO of the IT consulting firm SWK Technologies. In their discussion, they delve into the top five reasons why hosting your ERP in the cloud is advantageous. Additionally, they shed light on the expected return on investment (ROI) you can anticipate. Tune in to learn about: Why work-from-anywhere flexibility is a key reason for cloud-based ERP systems. The importance of having a 24/7 security operations center to monitor and prevent cybersecurity threats. How you don't need to be IT experts to manage your operations. Why you'd never have to update your software manually again with the cloud. How the cloud is a destination that leads you to limitless other possibilities! RELATED LINKS Follow BJ here ! Learn more about SWK Technologies here . Check out our other episodes !…

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Generative AI in Sales: Rethinking Prospecting Strategies 43:46

1 year fa43:46

43:46

As businesses strive to stay competitive in an ever-evolving digital landscape, the integration of AI has become increasingly crucial in driving sales success. Generative AI, a subset of AI that focuses on creating new and original content, is poised to play a pivotal role in transforming how sales professionals engage with their prospects. During this episode of the Growth Enablement Madness podcast, our host, Jim Ward, chats with John Barrows, industry thought leader and author of the Amazon bestseller “ I Want to Be in Sales When I Grow Up. ” The pair uncover the power of generative AI in sales and examine how it can revolutionize prospecting strategies. From personalized messaging and intelligent lead scoring to automated content creation and dynamic customer profiling, generative AI can redefine the art of persuasion in sales. Tune in to learn about: AI and machine learning's impact on sales in the next 5-10 years. Key AI-powered tools/technologies that will impact sales teams and processes. The influence of generative AI on prospecting strategies. Utilizing AI to manage sales pipelines. Ethical considerations in AI sales implementation and ensuring responsible practices. RELATED LINKS Follow John here! Learn more about James’ work here . Check out our other episodes !…

Growth Enablement Madness

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ADHD at Work: Strategies for Success and Accommodations 31:52

1 year fa31:52

31:52

While ADHD can present its challenges, it is vital to acknowledge the unique strengths and abilities that individuals with ADHD bring to the table. To create an inclusive and supportive work environment, employers and colleagues need to understand the impact of ADHD and implement strategies for success. In the third part of our conversation with James Ochoa, we explore practical strategies and accommodations that can empower individuals with ADHD to thrive in their professional lives, fostering productivity and overall job satisfaction. Tune in to learn about: The signs that employees may have ADHD such as inconsistent executive functioning. Responsibilities for employees to manage their ADHD and for employers to provide accommodations and a less stressful environment. Potential benefits ADHD may provide, including high energy levels, and the importance of structure for managing stress. RELATED LINKS Take this assessment to learn whether your company is genuinely data-driven. Schedule your free data discovery call to ensure you find the value in your data. Follow Rich on LinkedIn . Learn more about SugarCRM .…

Growth Enablement Madness

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The Power of AI in CRM & CX 22:07

2 years fa22:07

22:07

AI has emerged as a powerful tool in transforming how businesses approach CRM and Customer Experience (CX). With its ability to analyze vast amounts of data, make accurate predictions, and automate processes, AI has become an invaluable asset for companies striving to create personalized customer experiences and drive growth. During this episode of the Growth Enablement Madness podcast, host Jim Ward chats with Rich Green, CTO at SugarCRM. The pair discuss the immense power of AI in CRM and CX, uncovering its applications, benefits, and the exciting possibilities it holds for businesses of all sizes. Tune in to learn about: Generative AI vs. Predictive AI and how companies can use both; Applications of Generative AI in CX/CRM; and SugarCRM's Product Plans for Generative AI. RELATED LINKS Take this assessment to learn whether your company is genuinely data-driven. Schedule your free data discovery call to ensure you find the value in your data. Follow Rich on LinkedIn . Learn more about SugarCRM .…

Growth Enablement Madness

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Traits, Diagnoses, and Strategies for Leaders with ADHD 35:20

2 years fa35:20

35:20

In part two of our conversation with James Ochoa, we dive deeper into the world of business leadership and ADHD. James, an expert in ADHD management and leadership, shares insights on identifying traits of leaders with ADHD, the diagnosis process, and how ADHD can impact one's ability to lead effectively. During this episode of the Growth Enablement Madness podcast, our host Jim Ward and James explore strategies for working with leaders with ADHD, problem-solving techniques, challenges they face, and tips and tools for thriving in the workplace. Tune in to learn about: The positive and negative impacts of ADHD on a leader's ability to perform and succeed. The challenges leaders with ADHD may face and how it can hinder their effectiveness Valuable insights on collaborating with leaders with ADHD to ensure smooth operations and success. Tips and tools for leaders with ADHD to create a thriving work environment for themselves and their teams. RELATED LINKS Follow James here ! Get James’ book here ! Special Offer: First 18 visitors - Get one free 30min conversation with James here !…

Growth Enablement Madness

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Partnering with Diverse Businesses to Fuel Growth 21:56

2 years fa21:56

21:56

When considering business growth opportunities, partnerships with diverse businesses are an increasingly promising prospect.By collaborating with diverse businesses, you not only promote inclusivity; but you can also bring fresh perspectives, innovative ideas and unique experiences to the table. During this episode of the Growth Enablement Madness podcast, our host Jim Ward chats with Heather Cox, Co-Founder of Certify My Company. With a proven track record of transforming Fortune 1000 supplier diversity programs into profit centers, Certify My Company empowers diverse businesses to unlock their full potential through certification and increased market visibility. Jim and Heather discuss why partnering with diverse businesses is a crucial strategy for growth and provide insightful tips on how you can get started. Tune in to learn about: Challenges faced by diverse business owners and tips to overcome those hurdles The true revenue impact of supplier diversity How corporations can find and work with diverse businesses RELATED LINKS Take this assessment to learn whether your company is genuinely data-driven. Schedule your free data discovery call to ensure you find the value in your data. Follow Heather on LinkedIn Learn more about Certify My Company…

Growth Enablement Madness

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Knowing Yourself: How ADHD Impacts Business Growth 29:43

2 years fa29:43

29:43

On our show, we usually talk with authors and technology companies about how to grow and scale businesses. But for this episode, we're talking to James Ochoa, a licensed professional counselor who helps adults with ADHD overcome challenges and pursue their passions. He uses imagination, life history, and inner resources to help his clients. James has worked with executives, indie film producers, college students, and religious leaders. He's also an author working on a book about handling the chronic stress of ADHD. During this episode of the Growth Enablement Madness podcast, our host Jim Ward chats with James about how ADHD can positively and negatively impact businesses. Tune in to learn: The differences between ADHD and ADD, as well as how they impact your work in different ways; Mindfulness strategies for people with ADHD; and Find suitable support systems if you believe ADHD affects your business. RELATED LINKS Follow James here ! Learn more about James’ work here . Check out our other episodes !…

Growth Enablement Madness

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Putting the Data to Work for Your Business 14:49

2 years fa14:49

14:49

Featuring: Tony Berry, Co-Founder, Interloop.ai Do you feel like all of the data your business is collecting needs to be doing something to help you grow and scale? Are spreadsheets and analyses showing no precise insights on how to boost the efficiency of your operations? If so, it's time to put all that data to work for you. Understanding how to analyze and use the key figures will give a clearer direction on where improvements can be made – resulting in more success for your business. During this episode of the Growth Enablement Madness podcast, our host Jim Ward chats with Tony Berry, the head of data initiatives at BrainSell and the Founder of Interloop.ai. The pair discusses how growth-focused businesses leverage tech integrations to ensure data is readily available to those needing it to make better decisions. Other topics discussed include: Why companies should strive to be more data-driven and what it can help them achieve. What is holding companies back from being data-driven. How today’s economy and the imminent unknown impact the importance of synchronizing your data sources to have clear visibility into your market. RELATED LINKS Take this assessment to learn whether your company is genuinely data-driven. Schedule your free data discovery call to ensure you find the value in your data. Follow Tony on LinkedIn and Twitter . Learn more about Tony’s work with Sidekick!…

Growth Enablement Madness

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What Does Growth & Scale Mean to Private Equity Orgs? 29:50

2 years fa29:50

29:50

Richard Perez is the Lead Advisor for the Sales and Go-To-Market Practice for the Operational Excellence Practice. Prior to joining Apax, he was an independent consultant advising organizations across different industry segments, small and large, focusing on growth strategy and revenue operations. Richard has spent most of his 25-year career in high-growth environments, including several years at the Corporate Executive Board (now Gartner) and the Business Talent Group. During this episode of the Growth Enablement Madness podcast, the BrainSell team sit down with Perez to discuss what private equity firms truly look for when researching companies to bring into their portfolio. The group also discuss Perez’s introduction to the business and what he’s learned since joining the industry. Other topics discussed include: What Private Equity Firms look for when investing in a company. How to develop sustainability when fueling growth at your company. How People, Process, and Technology impact the way businesses grow and scale. Related Links See what Apax Partners does for the industry. Learn more about BrainSell’s blueprinting methodology here ! Check out these YouTube videos detailing BrainSell’s consulting work . Follow BrainSell on Twitter and LinkedIn !…

Growth Enablement Madness

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How to Ensure a Fool-Proof CRM Implementation 23:02

2 years fa23:02

23:02

In this episode of the Growth Enablement Madness podcast, we sat down with Liz Saville, Senior Solutions Consultant at BrainSell. We discussed why most CRM implementations fail, as well as the additional problems that usually arise during these types of projects. We also shared our perspective of BrainSell’s Solution Blueprint methodology and how it helps alleviate those implementation concerns right from the start. Other talking points from the episode include: The crucial roles of process and change management in any tech implementation. What exactly a Solution Blueprint is and why you’d want to do one. What businesses this type of consultation is suited for, and not suited for. Interesting customer stories and use case examples highlighting how these blueprints mitigate risk and help companies home in on short- and long-term goals. RELATED LINKS Learn more about BrainSell’s blueprinting methodology here ! Check out these YouTube videos detailing BrainSell’s consulting work . Follow BrainSell on Twitter and LinkedIn !…

Growth Enablement Madness

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How to Increase Leads Through Trust in the New-Normal 42:13

2 years fa42:13

42:13

Featuring: Marcus Sheridan, Author of “They Ask, You Answer” In this episode of the Growth Enablement Madness podcast, we sat down with Marcus Sheridan, Industry Thought Leader, Speaker, and author of "They Ask, You Answer.” We discussed what buyer trust looks like in today’s business world, as well as how it’s a customer experience disruptor in a post-COVID world. We also took an in-depth look at the “They Ask, You Answer” methodology and how companies can make it a part of their business culture.…

Growth Enablement Madness

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How Discipline & Consistency Sets You Free 37:06

3 years fa37:06

37:06

In this episode of the Growth Enablement Madness podcast, we sat down with Mike Paton, Industry Thought Leader, Speaker, and author of the upcoming book "Process: How Discipline and Consistency Will Set You and Your Business Free." We discussed Paton's new book and how his work with Gino Wickman's Enterprise Operating System (EOS) has evolved along with the market. We also talked about businesspeople's fears when reassessing their business processes—and how a consistent game plan can help alleviate those worries.…

Growth Enablement Madness

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Building an Inbound Organization (feat. Dan Tyre, Inbound Organization) 48:11

3 years fa48:11

48:11

In this episode of the Growth Enablement Madness podcast, we sat down with Dan Tyre, an industry thought leader and author of the book " Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles. " We discussed how businesses can get started building inbound strategies that go beyond the marketing department. We also discussed what inbound truly is (and isn’t) and where focus points should be if you want to grow and scale your business with an inbound mentality.…

Growth Enablement Madness

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Improving Your Customers' Lives (feat. Lisa McLeod, Selling with a Noble Purpose) 43:28

3 years fa43:28

43:28

In this episode of the Growth Enablement Madness podcast, we sat down with Lisa McLeod, an industry thought leader and author of the book "Selling with a Noble Purpose." We discussed how business leadership has changed over the years and how having a noble purpose is vital now more than ever. We also discussed how work has changed for everyone and how we can ensure employees don't lose sight of the customer.…

Growth Enablement Madness

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The Leadership Approach to Growth (feat. Shruti Kapoor, Wingman) 27:21

3 years fa27:21

27:21

In this episode of the Growth Enablement Madness podcast, we sat down with Shruti Kapoor, CEO of the conversation intelligence and sales education platform Wingman. We discussed Shruti's leadership approach to promoting growth and scale at Wingman, as well as how the platform helps sales leaders promote their team’s professional growth. We also discussed the role of data and AI in modern business growth, specifically around strategic decision-making and simplifying sales workflows. RELATED LINKS Connect with Shruti on Twitter and LinkedIn . Learn more about Wingman . Check out the BrainSell blog for all things Growth Enablement! Intro and Outro music by Sam Ward .…

Growth Enablement Madness

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Training Sales to Scale (feat. Joe Ippolito, Sandler Training) 30:26

3 years fa30:26

30:26

In this episode of the Growth Enablement Madness podcast, we sat down with Joe Ippolito, Principal for Sandler Training. We discuss the Sandler approach to sales training and how it differs from other traditional approaches. We also talk about how Joe has seen many companies across a variety of industries scale their sale initiatives through proper training. Other talking points during the show include: How the sales process has evolved over the last several years, along with where ke emphasis has shifted. The role technology plays in helping sales teams scale effectively. What business leaders should focus on if they are looking to grow and scale their business. RELATED LINKS Connect with Joe on Twitter and LinkedIn . Learn more about Joe’s work with Sandler Training here . Check out the BrainSell blog for all things Growth Enablement! Intro and Outro music by Sam Ward .…

Growth Enablement Madness

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Moving to a Subscription Model (feat. Anne Janzer, Industry Author & Thought Leader) 37:50

3 years fa37:50