Luke Brannelly - Master planner to tech creator

Hustle & Bustle podcast

Luke Brannelly is the founder and Managing Director of the V2i Group, which combines his 35 years of experience in the planning industry as an Urban Designer and Master planning Consultant, 20 years within the digital story and visualisation industry, and the past decade of diversifying these skills into a variety of other industries, including: health, education, online learning, and underground mining induction.

Over the past 6 years, Luke and his team have successfully incorporated many of the new technologies they had developed in other sectors back into the planning industry. With the launch of the interactive 3D software platform V2i Realtime (www.v2irealtime.com), the creation of project-specific ‘digital twins’ enabled a more effective and efficient journey, from “Vision to Implementation”, for all stakeholders.

More info on Luke's company here: V2i Realtime | Join the Revolution

A favourite quote of mine from Luke during the podcast is "Solving problems in the virtual world is so much easier, faster and cheaper than in real life."

A surprising quote from Luke "I've been told by a top tier firm that they believe the majority of built environment professionals can't understand 2D plans. Is it any wonder that the general public struggle to understand what their communities will look like in the future."

I ask Luke these questions:

1. Where did the concept of v2i come from?
2. What inspired you to pursue something so innovative?
3. How do you see the digital tools you’ve built changing the future of planning?
4. What are some of the key challenges and barriers to rolling out v2i more broadly?

A great recent article featuring V2i Realtime as one of 3 global companies which is transforming the global urban design and master planning process! https://www.unrealengine.com/en-US/spotlights/unreal-engine-is-helping-real-estate-developers-to-accelerate-urban-master-planning

Hope you enjoy this discussion!