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Pay Attention to Attention Analytics
Manage episode 273840328 series 2414196
Forbes Business Council member Lisa Bradner, general manager of analytics at Yieldmo, explains how attention analytics goes beyond impressions and click-through rates to provide even more details on the reach and effectiveness of online and mobile advertising.
80 episodi
Manage episode 273840328 series 2414196
Forbes Business Council member Lisa Bradner, general manager of analytics at Yieldmo, explains how attention analytics goes beyond impressions and click-through rates to provide even more details on the reach and effectiveness of online and mobile advertising.
80 episodi
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