#630: Navigating the Real Estate Shift with with Albie Stasek, Jay Kinder and Special Guest Tina Caul

John Kitchens Coach Podcast | Life. Coaching. Real Estate

Navigating the Real Estate Shift with with Albie Stasek, Jay Kinder and Special Guest Tina Caul

In this episode of the John Kitchens Coach Podcast, we dive into the fast-paced changes in the real estate industry with special guest, Tina Caul. As a veteran real estate expert and coach, Tina offers invaluable insights on adapting to the new landscape. From the latest industry regulations to effective strategies for agents evolving into their CEO roles, Tina and John explore the mindset shifts needed for success in real estate today.

Whether you're a seasoned agent or just starting, this conversation will equip you with the tools to thrive in the evolving market.

Key Topics Discussed:

1. Agent to CEO CLE Conference – John reminds listeners about the upcoming Agent to CEO event in Cleveland, Ohio. This high-energy event is packed with sessions aimed at helping real estate agents transition from agents to leaders of their own businesses. It will coincide with the Rock and Rescue charity event, featuring performances from artists like Gary LeVox (of Rascal Flatts), Dusty Black, Shane Damas, and a possible surprise guest.

2. Navigating Industry Changes – Tina and John discuss the significant changes happening in real estate, especially with the new industry regulations regarding commission structures. They talk about how these changes are reshaping the traditional agent-buyer relationships and the challenges brokers face when dealing with the shifting dynamics.

3. Mindset Matters: Adapting to Change – Tina emphasizes the importance of maintaining a strong mindset amid industry changes. She candidly shares how even veteran agents like herself face days of doubt. However, staying resilient and focusing on growth is key for those looking to thrive, rather than just survive, in the shifting marketplace.

4. Training and Skills for Success – Tina discusses how her team emphasizes training as a critical foundation for success. She talks about the importance of negotiation skills, knowing how to articulate value to clients, and how agents must now navigate compensation in a way that benefits both them and their clients.

5. Lawsuits and Commission Changes – Both Tina and John predict an influx of lawsuits surrounding the changes to commission structures, as agents try to navigate new regulations. Tina explains how these lawsuits may shape the future of the real estate business, and why it’s crucial for agents to adapt their strategies now to stay ahead of legal risks.

6. Dual Agency Discussion – Tina and John touch on the concept of dual agency and its complexities. While Tina occasionally practices dual agency, both hosts agree that it can be fraught with challenges and risks, especially in the context of commission transparency and ensuring that both buyer and seller are adequately represented.

7. Articulating Your Value – A major theme of this episode is the importance of clearly articulating your value as a real estate agent. Tina encourages agents to confidently present their unique value propositions, especially when it comes to commissions, to avoid being undercut by discount agents or brokers offering lower rates.

8. The Future of Real Estate Agents – Tina predicts that many part-time agents will exit the industry within the next two years, especially those who aren’t fully invested in growing their skills. However, she’s optimistic that the top-performing agents will thrive and potentially see increased earnings as the industry becomes more specialized.

Memorable Quotes:

• Tina Call: "There’s no one who can navigate this industry perfectly, because every day brings new challenges. It’s all about mindset—no one likes change, but you have to adapt if you want to succeed."

• John Kitchens: "Articulate your value, or someone else will set your price for you."

• Tina Call: "We need to treat buyers the way we’ve always treated sellers—professionally and with a well-thought-out process. It’s not about opening doors, it’s about offering value."

Key Takeaways:

• Mindset is Key – In the face of constant change, agents need to maintain a strong mindset and embrace new industry trends.

• Articulate Your Value – As commission structures evolve, it's critical to communicate the value you bring to clients to avoid losing business to discount brokers.

• Training is Essential – Continued training in negotiation, value articulation, and understanding new regulations is vital for long-term success.

• Industry Shifts Ahead – The real estate landscape is rapidly changing. Agents who can adapt quickly and navigate the legal and structural changes will have a competitive edge.

• Look Ahead – The future may see a decline in part-time agents, but this opens opportunities for dedicated professionals to dominate the market.

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