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Contenuto fornito da Chloe Thomas. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Chloe Thomas o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Advertising: Must-Know Google Ads Updates & Winning Strategies in 2024 with Becky Hopkin and Jonny Hyams, Digital Gearbox

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Manage episode 423085858 series 3270990
Contenuto fornito da Chloe Thomas. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Chloe Thomas o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Becky Hopkin and Jonny Hyams have both been on the show before – and this time we get them both!

Our favourite Google Ads experts from advertising agency Digital Gearbox.

In this episode, we discuss:

  • What’s new in Google Ads
  • What’s currently working
  • And what’s still working well

Dive in:

[04:56] Google can use AI to track user data.

[09:36] Google AI chat box creates ad content.

[10:49] Search ads now have single shorter headlines.

[14:29] AI, smart bidding crucial for best results.

[17:42] Tip for using Performance Max.

[22:30] Insider Tips from Becky and Jonny!

Find the notes here: https://keepopt.com/208

Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

229 episodi

Artwork
iconCondividi
 
Manage episode 423085858 series 3270990
Contenuto fornito da Chloe Thomas. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Chloe Thomas o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Becky Hopkin and Jonny Hyams have both been on the show before – and this time we get them both!

Our favourite Google Ads experts from advertising agency Digital Gearbox.

In this episode, we discuss:

  • What’s new in Google Ads
  • What’s currently working
  • And what’s still working well

Dive in:

[04:56] Google can use AI to track user data.

[09:36] Google AI chat box creates ad content.

[10:49] Search ads now have single shorter headlines.

[14:29] AI, smart bidding crucial for best results.

[17:42] Tip for using Performance Max.

[22:30] Insider Tips from Becky and Jonny!

Find the notes here: https://keepopt.com/208

Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

  continue reading

229 episodi

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