Offline Marketing: How to Maximise Catalogue Impact for Higher Conversions with Anna Wilson, Go Direct Marketing

Keep Optimising

Anna Wilson has over 21 years experience optimising retention and acquisition strategies for growth for mail order retailers. Working both agency AND client side she has a wealth of experience to share gathered whilst working for brands like Orvis, Boden, The White Company, Able & Cole, Glasses Direct and many more.

She’s now a senior member of the team at Go Direct Marketing where they manage 100s of catalogue mailing campaigns a year.

In this episode, we discuss:

• The seamless integration of online and offline marketing strategies
• The synergy between catalogues and email marketing
• How to leverage customer service and website alignment

Dive in:

[07:02] Maintain brand consistency across social media platforms.

[09:56] Consider email and mail for catalogue distribution.

[13:33] Encourage catalogue use, seize warm customer interest.

[16:20] Consistent website and catalogue branding is crucial.

[19:51] Consider retail partnerships, online presence, and consistency.

[22:40] Insider Tips from Anna!

Find the notes here: https://keepopt.com/212

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