Omnichannel: Connected Commerce Strategies for Better Customer Journeys with Ben Lang, Shopify

Keep Optimising

Contenuto fornito da Chloe Thomas. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Chloe Thomas o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

5M ago 32:44

MP3•Pagina principale dell'episodio

Ben Lang is the Head of Northern Europe and Dach at Shopify. Helping Shopify partners throughout these regions and beyond to help the retailers they work with build successful commerce strategies.

In this episode, we discuss:

Transitioning from omnichannel to connected commerce
Enhancing customer experience with data integration
The importance of agile and scalable tech stack

Dive in:

[05:46] 54% browse online, maximize impact with both.

[07:07] Technology affects physical retail experience, now crucial.

[13:29] Key elements: tech stack, informed decisions, leveraging partners.

[16:50] Partners play critical roles in business success.

[19:35] Speed to market varies based on tech stack; for Shopify, it's quicker.

[23:16] Insider Tips from Ben!

Find the notes here: https://keepopt.com/205

Download Shopify's new industry report >> https://keepopt.com/shopify

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

229 episodi

#Entrepreneur #Business #Podcasting Education #Marketing #Chloë Thomas