Loyalty360 Loyalty Live | Don Smith, Brierley – Capillary

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10M ago 31:47

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Mark Johnson, CEO of Loyalty360, spoke with Don Smith, EVP, Chief Consulting Officer at Brierley, about defining and measuring success, trends Brierley notes for 2024, and what generative AI means for brands.

Capitoli

1. Loyalty360 Loyalty Live | Don Smith, Brierley – Capillary (00:00:00)

2. Intro (00:00:03)

3. What loyalty program changes are your clients focused on (00:00:51)

4. How do new opportunities added to loyalty programs change the ROI (00:03:43)

5. Measuring the efficacy of customer loyalty programs (00:07:13)

6. What reports or metrics are your clients asking to learn about (00:10:12)

7. What innovations are your clients looking to implement in 2024 (00:12:32)

8. Advice for brands looking to differentiate their programs in the same of sameness (00:15:23)

9. AI (00:19:02)

10. How can creative sides, and data and strategy sides integrate more effectively together (00:23:10)

11. Quick wins for brands wanting to improve loyalty program efficacy (00:24:47)

12. How can brands offer customers the right offerings at the right time (00:28:04)

13. Outro (00:31:10)

404 episodi

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