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Your L&D Team Needs Email Marketing. Expert Julie Nichols Shares Where to Start
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Contenuto fornito da Heather Burright, Learning and Development Leader, Leadership Development Consultant, Instructional Designer., Heather Burright, Development Leader, Leadership Development Consultant, and Instructional Designer.. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Heather Burright, Learning and Development Leader, Leadership Development Consultant, Instructional Designer., Heather Burright, Development Leader, Leadership Development Consultant, and Instructional Designer. o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
You spend months working hard on a training only to launch it and hear crickets. If you can't mandate people take that training, what do you do?
This is where marketing comes in.
Marketing is a pretty different skill set than what most L&D teams have. And your marketing team may not have the capacity to support you with each new training. That’s why nonprofit L&D teams need email marketing.
That’s what we’re exploring in this episode with marketing expert Julie Nichols.
▶️ Your L&D Team Needs Email Marketing. Expert Julie Nichols Shares Where to Start.
▶️ Key Points:
00:58 Why L&D teams need email marketing
07:20 The value of email marketing for L&D
10:53 How your L&D team can get started with email marketing
15:21 How to impact your target audience
18:29 Email marketing resources for L&D teams
Resources from this episode:
The marketing resources Julie recommends:
- Liz Wilcox’s email marketing membership
- Amy Porterfield
- The Lead Magnets Podcast
- The HubSpot Academy
- Julie’s Brand Strategy Online Course
Join the Nonprofit Learning and Development Collective: https://www.skillmastersmarket.com/nonprofit-learning-and-development-collective
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Connect with Julie
Linkedin: Julie Nichols
Website: julienicholsmarketing.com
Connect with Heather
Linkedin: Heather Burright
Website: skillmastersmarket.com
Book an interest call with Heather here.
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Learning for Good is the podcast for nonprofit leaders seeking practical L&D solutions. Hosted by Heather, an experienced consultant, we dive into leadership development, instructional design, change management, and staff management strategies tailored to nonprofit organizations.
Discover how to implement impactful learning solutions, foster belonging, and influence senior leaders. Each episode provides the tools you need to confidently navigate high-level conversations and drive meaningful change within your organization.
Let’s create lasting impact through innovative L&D solutions!
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