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Attract Ideal Clients with Authentic Storytelling: Aleyx Ward’s Insights (S2 E70)
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What if the key to building an unforgettable brand and deeper connections lies in your own untold story?
In this episode, we’re diving into the transformative power of storytelling with Aleyx Ward, founder of Core Story. From redefining ambition after becoming a parent to embracing authenticity in business, Aleyx shares her journey of resilience, personal growth, and storytelling as a tool for connection.
💡 What You’ll Get Out of This Episode:
- Learn how storytelling can transform your business and life.
- Gain practical insights into reflecting on and owning your story.
- Discover ways to build authentic connections with your audience.
- Walk away inspired to embrace your personal journey as a strength, not a weakness.
Chapters:
0:00 Introduction & Aleyx’s Journey: Redundancy, motherhood, and a passion for storytelling – how Aleyx founded Core Story.
04:30 The Shift After Motherhood: Grieving the old life and redefining success after becoming a parent.
09:45 Staying Grounded: Tools like journaling and hypnotherapy that keep Aleyx focused and patient.
15:10 Storytelling in Business: Why understanding your customers’ pain points is key to impactful messaging.
20:40 The Effects of an upbringing with an alcoholic parent: Owning your childhood experiences
26:50 Overcoming the Fear of Judgment: Practical tips to embrace vulnerability and connect deeply with your audience.
32:30 The Healing Power of Owning Your Story: Turning personal struggles into strengths for both life and business.
35:50 Writing the Unwritten Story: Aleyx’s novel-writing journey and its connection to her storytelling mission.
39:50 Closing Thoughts & Where to Find Aleyx
Your story is your superpower. Reflect on where you’ve been, embrace authenticity, and start crafting the future you want to create.
Connect with Aleyx:
LinkedIn: https://www.linkedin.com/in/aleyxward/
Website: corestory.com.au
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