We made it— 300 episodes of This Is Woman’s Work ! And we’re marking this milestone by giving you something that could seriously change the game in your business or career: the skill of pitching yourself effectively. Whether you’re dreaming of being a podcast guest, landing a speaking gig, signing a client, or just asking for what you want with confidence—you’re already pitching yourself, every day. But are you doing it well? In this milestone episode, Nicole breaks down exactly how to pitch yourself to be a podcast guest … and actually hear “yes.” With hundreds of pitches landing in her inbox each month, she shares what makes a guest stand out (or get deleted), the biggest mistakes people make, and why podcast guesting is still one of the most powerful ways to grow your reach, authority, and influence. In This Episode, We Cover: ✅ Why we all need to pitch ourselves—and how to do it without feeling gross ✅ The step-by-step process for landing guest spots on podcasts (and more) ✅ A breakdown of the 3 podcast levels: Practice, Peer, and A-List—and how to approach each ✅ The must-haves of a successful podcast pitch (including real examples) ✅ How to craft a pitch that gets read, gets remembered, and gets results Whether you’re new to pitching or want to level up your game, this episode gives you the exact strategy Nicole and her team use to land guest spots on dozens of podcasts every year. Because your voice deserves to be heard. And the world needs what only you can bring. 🎁 Get the FREE Podcast Pitch Checklist + Additional Information on your Practice Group, Peer Group, and A-List Group Strategies: https://nicolekalil.com/podcast 📥 Download The Podcast Pitch Checklist Here Related Podcast Episodes: Shameless and Strategic: How to Brag About Yourself with Tiffany Houser | 298 How To Write & Publish A Book with Michelle Savage | 279 How To Land Your TED Talk and Skyrocket Your Personal Brand with Ashley Stahl | 250 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…
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Contenuto fornito da JR Farr and Lemon Squeezy. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da JR Farr and Lemon Squeezy o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Reflecting on Lemon Squeezy's 10x growth in 2023
Manage episode 394758017 series 3358799
Contenuto fornito da JR Farr and Lemon Squeezy. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da JR Farr and Lemon Squeezy o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
We’re back with the first recording of 2024 and so we thought we’d take a look back through 2023, some of the key moments for Lemon Squeezy and the team, then we’ll round off looking to whats coming up this year.
- 00:00 Intro
- 00:34 Christmas break catchup
- 03:18 Looking back on key events in 2023
- 11:13 Reflection on not raising
- 13:29 Some of the key features launched in 2023
- 18:57 Thoughts on the pod in 2023
- 24:15 Surprising niches on Lemon Squeezy
- 25:45 Who would JR love to have on Lemon Squeezy as a merchant?
- 26:29 Where did Lemon Squeezy mess up this year?
- 28:09 JR's approach to setting goals for 2024
- 36:59 Lemon Squeezy growth in 2024
- 40:53 Looking back on Matt Paulson's interview
As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.
If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.
52 episodi
CondividiManage episode 394758017 series 3358799
Contenuto fornito da JR Farr and Lemon Squeezy. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da JR Farr and Lemon Squeezy o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
We’re back with the first recording of 2024 and so we thought we’d take a look back through 2023, some of the key moments for Lemon Squeezy and the team, then we’ll round off looking to whats coming up this year.
- 00:00 Intro
- 00:34 Christmas break catchup
- 03:18 Looking back on key events in 2023
- 11:13 Reflection on not raising
- 13:29 Some of the key features launched in 2023
- 18:57 Thoughts on the pod in 2023
- 24:15 Surprising niches on Lemon Squeezy
- 25:45 Who would JR love to have on Lemon Squeezy as a merchant?
- 26:29 Where did Lemon Squeezy mess up this year?
- 28:09 JR's approach to setting goals for 2024
- 36:59 Lemon Squeezy growth in 2024
- 40:53 Looking back on Matt Paulson's interview
As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven— brought to you by LemonSqueezy.com.
If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.
52 episodi
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Today we’re joined by Tibo Louis-Lucas , who is most well known for starting Tweet Hunter and Taplio in 2021, before selling the company in 2022 for 8 figures. Since then, Tibo has gone on to acquire an AI video creation tool, Typeframes, which he spun Revid.ai, and Feather.so, a Notion blogging platform. Timestamps 00:00 Intro 01:17 Leaving Lempire and starting from scratch 03:00 Learning from failures 05:29 Growing MRR with influencers 13:38 How Tibo felt selling Tweet Hunter 18:55 Why Tibo will never sell a project again 25:14 Feeling paralysis after selling your startup 27:36 How Tibo has approached acquiring products 29:28 Have Tibo's acquisitions been a success? 34:15 Why Tibo acquired another project for $250,000 36:01 Did Tibo waste $250,000 on buying Feather? As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on X @lmsqueezy.…
Today we’re doing a a behind the scenes episode with JR. We haven’t looked at what’s going on since December, so it’s about time I posed some questions to JR about everything from features to growth and more. Links John O'Nolan episode: https://youtu.be/QXwiTZiO46g Simon Pittman episode: https://youtu.be/L11ii1qKD5o Rob Walling episode: https://youtu.be/M_JbjtIYUh0 JR's features tweet: https://x.com/jrfarr/status/1791819342784655760 Product links feature: https://x.com/lmsqueezy/status/1801252160941797848 Timestamps 00:00 - Intro 00:50 - Guess that guest quote 06:02 - Reflecting on 1 year since rejecting venture capital 07:57 - Marketing for Lemon Squeezy 11:07 - JR embracing the hat-free life 12:26 - New features launched 14:26 - Do people still want or need merchant of record? 18:38 - Lemon Squeezy JavaScript SDK package going gangbusters 21:25 - Update on feature requests 28:38 - Trends for sellers JR is seeing 30:06 - Was Lemon Squeezy easier to build than Mojo? 34:56 - JR's dream non-founder guest 38:08 - Why JR hates soccer 41:43 - How is life for the CEO of Lemon Squeezy As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on X @lmsqueezy.…
Today we're joined by one of the most successful sellers on Lemon Squeezy, Adam Pietrasiak . Adam is the founder of Screen Studio , a beautiful tool for creating and editing screen recordings that he started at the end of 2022 and now has thousands of paying users. In this episode we talk about how Adam made $30k in his first month, his approach to creating a well-polished product, and why he's not planning to take VC funding any time soon. Timestamps 00:00 Intro 00:47 Adam's background 02:23 Learning from past failures 05:20 Life building from Poland 07:46 Screen Studio founding story 10:25 Building without validating 12:44 Building in a very competitive market 18:44 Being a designer developer 19:53 Making $30,000 in the first month 25:18 Discovering marketing and growth channels 27:50 Adam setting up a powerful affiliate programme 34:23 How Adam designs in code 37:10 VC funding or bootstrapping 39:42 Monthly recurring vs single license pricing…
John O’Nolan is the founder of Ghost , an independent publishing platform. John sees Ghost as an experiment in doing the opposite of what every other tech company does. They haven’t raised VC, instead setting Ghost up as a non-profit that can never be bought or sold. The core product is open source, with a simple SaaS model to fund future development. John is opinionated and outspoken but with many views that are hard to argue, so I can’t wait to dive into some of those today. Timestamps 00:00 Intro 00:48 From music to software 01:50 The benefits of anonymity 06:44 Launching Ghost as a non-profit 14:26 Why launch on Kickstarter 19:12 Is the longevity of blogging susprising? 22:25 What companies is venture capital right for? 23:40 Should more companies follow the non profit model? 25:50 John's approach to making great products 27:45 How John views competition 29:41 How do they ship at Ghost 36:38 The fediverse and ActivityPub 42:15 John's favourite newsletters 43:41 John's hobbies As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.…
Justin is the co-founder of Transistor.fm , a podcast hosting platform that hosts over 27,000 podcasts. Justin has bootstrapped the business since 2018 and has used it to build a better life for himself and his employees. Justin was on the pod back in January and we ended feeling like there was left with lots more to discuss, particularly Justin’s thoughts on building a Calm Company and what he plans to do with his life and money. Timestamps 00:00 Intro 01:40 Having the #1 podcast in the world on Transistor 04:24 Why Acquired is such a top class podcast 08:22 Justin's financial engine metaphor 16:44 Why the market is so important 18:30 Calm companies 27:41 How much the market impacts success 32:03 Justin's family business experiment 41:07 How Justin approaches investing As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.…
Simon is the founder of Better Creating, a business he started in 2020 geared towards simplifying productivity and finding the best ideas tools and tech to help people create the life they want. His YouTube channel has over 130,000 subscribers, where he makes tutorials, tech reviews and more. Simon is another creator who has gone deep on Notion, building a second brain and many other systems that he sells as templates. Today we’re going to find out what it’s like being a full-time creator and why the Notion ecosystem is booming still in 2024. Links Better Creating YouTube Channel Simon’s Notion Templates The Generalist Co How to make your first 5 hires podcast James Recommendations Shoe Dog Podcastage Hamilton JR Recommendations Charlie Munger handbook Hard Thing About Hard Things Erik Anders Lang ( Adventures in Golf ) Cirque Du Soleil Simon Recommendations Thinking, Fast and Slow Anything You Want (James has some spare copies of this. DM him if you’d like a copy for free) Into the Woods Scott Yu-Jan Sleep No More Timestamps 00:00 Intro 01:15 From theatre director to content creator 05:47 Choosing to make content not based on his career 07:36 Staying consistent creating content as a side project 12:47 Making money with small audiences 22:38 Keeping up a production schedule 24:53 The Notion template business 27:07 Are Notion templates a waste of time? 31:38 Is the template space too crowded? 34:53 Platform risk building on top of Notion 38:54 Coming up with template ideas 41:58 How to price Notion templates 45:27 Building a team 54:41 Book, YouTube and Theatre recommendations As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.…
On the 6th March 2024, Aaron Francis was part of layoffs at Planet Scale , where he was an educator. Since then, Aaron has had a hard decision to make: find another job, or take the leap to full-time entrepreneur. Now the job offers came in thick and fast for Aaron, with almost 600,000 people seeing his layoff tweet, but after documenting his thoughts on his own podcast, Mostly Technical, Aaron announced what he was doing next. He launched his own content studio , Tryhard Studios. Links: Follow Aaron on Twitter Aaron's Tuple Page Tryhard Studios Timestamps 00:00 Intro 01:28 What it's like being laid off 02:05 Building a studio in an apartment 04:24 Why PlanetScale laid off people 05:06 The reaction to being laid off 07:26 How to increase your chance of getting a new job 09:12 Side projects as layoff insurance 12:29 Do side projects make you more hireable? 15:09 Aaron's existing money making side projects 18:24 Deciding to go all in and not find another job 23:11 Aaron's new thing, Tryhard Studios 28:01 Why the name "Tryhard Studios" 30:15 The business model 32:08 Dealing with the course promotion treadmill 33:29 What things haven't gone so well 34:53 Building a pipeline of new work 37:13 Preparing for burnout As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.…
Jack McDade is the creator of Statamic, a content management system for Laravel. He’s just launched his new course, Radical Design, which teaches people Jack’s unique approach to design and building products. And when unique approach, I mean it. All you have to do it scroll through Jack’s sites, his personal, Statamic, the Radical Design landing page to be immediately entertained by the little nuggets of flair dropped in throughout. In a world of boring landing pages and everyone doing the same thing, it’s nice to have a bit of Jack out in the world. Follow Jack: Twitter YouTube Statamic Personal website Radical Design Timestamps: 00:00 Intro 02:12 JR's question to Jack 03:00 Starting Statamic 04:03 Statamic growth over the years 07:04 Jack's approach to the product 10:03 What does Jack's day look like 11:20 When to hire as a CEO 15:22 Launching a course 4 years after annoucning it 21:49 What is Radical Design and why make a course 26:23 The secret sauce for Radical Design 30:26 Embracing AI as a designer 36:06 How did the launch of the course go 38:59 Where do future sales come from after launching? 45:57 Dabbling in fun projects As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.…
Today we're joined by Sara Loretta, who is the 10th US Certified Notion Consultant and Founder of SYSTMS™ , an operations agency for agencies and small startups. She previously owned a design studio, 99 & Saint Claire, and spent nearly a decade before that in the nonprofit sector working in business development. Follow Sara: Website YouTube Twitter Timestamps 00:00 Intro 00:43 How Sara Discovered Lemon Squeezy 02:4 1From Non Profits to Notion Consultant - Sara's journey 08:31 Having the confidence to career pivot 15:37 The Notion Ecosystem 18:58 Notion consultant program 23:49 Why Sara hasn't gone all in on Notion templates 27:24 Launching the Productized AF bundle 29:05 Getting confidence charging for large retainers 31:09 What systems Sara builds for clients 33:32 Running an agency as a solopreneur 36:31 The future for Sara 38:21 Sara's schedule and embracing siestas As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.…
Today we’re back with an episode of our Project 100k series, which is all about my journey as a creator going from 0-$100k selling through Lemon Squeezy. I’ve been a podcast producer for years but would like to stop trading my time for money and find a way to build an asset that makes me money while I sleep. In this episode we give our first update on the progress I’ve made on the name, positioning, course outline and distribution. Timestamps 00:00 Intro 01:08 James being stuck on Guernsey 02:42 Deciding on the course name 08:41 Delivery and pricing 11:27 Pricing of cohort vs self paced 17:00 Competitor research 24:37 Monetization through affiliates 26:25 Curriculum Continued 31:36 Workshops 35:28 Marketing 41:01 Wrap up As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.…
Today we're bringing you a special instalment of the Lemonhead series, getting to know our co-founder and CEO, JR Farr. We talk about how JR left college to pursue the "internet thing" before starting what would become the world's largest Wordpress marketplace, Mojo. In 2012, Mojo was acquired by Endurance (owns brands such as Bluehost and Hostgator) and JR went from founder to executive on a leadership team managing a $700m budget towards an IPO. After another 5 years in this role, JR started Weav, which ultimately fizzled out, but led to the conversations that started Lemon Squeezy. Timestamps 00:00 Intro 00:24 James is back 03:58 No Context Round 04:58 JR's early years 08:05 JR's life ambitions 10:00 Getting into the internet and affiliate marketing 12:38 Getting into Wordpress and starting Mojo Marketplace 19:42 Launching Mojo Marketplace 23:16 Roots in payment infrastructure 26:01 Selling Mojo Marketplace 36:04 Lessons from a 10 year period 38:04 Why Lemon Squeezy is like Space Mountain 39:52 Starting Weav 41:54 How the idea for Lemon Squeezy came about 45:51 Getting users in the early days of Lemon Squeezy 48:28 Positioning 52:43 Pricing 55:33 JR in his spare time As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.…
Today we’re joined by Guillermo Rauch , CEO of Vercel . A cloud platform that has built pioneering technology, including the Next.js framework for React. Their most recent funding round was a $150m Series D at a whopping $2.5b valuation back in 2021, to give you a sense of the size of the company. This is an exciting episode, as it comes shortly after Guillermo announced that Vercel are partnering with Lemon Squeezy to build the world’s fastest checkout. So naturally, we had to get him on the podcast to discuss how exactly we’re going to achieve this. Timestamps: 00:00 Intro 01:11 Partnering with Lemon Squeezy to build the world's fastest checkout 11:09 Being inspired by Wordpress' open source approach 15:11 Coming up with the idea for Next.js 21:07 Are there any disadvantages to the open source model? 25:04 Vercel's founding story 28:58 Pivotal moments in Vercel's growth 33:03 Anti Next.js sentiment 36:45 What G is excited about in the future for Vercel As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.…
Today we’re joined by Rob Hope , the founder of One Page Love and host of the Yo! podcast. He also has an upcoming course, Show Them . Rob has been hustling away for almost 15 years on One Page Love, sharing the best single page websites on the internet. The Yo! podcast is a phenomenal showcase of the most talented designers and makers, packaged up into a top class production. Timestamps 00:00 Intro 00:55 Rob's $1,000 interview 09:19 Working on the same project for 15 years 13:06 Monetizing One Page Love 19:11 The partnership with Webflow 23:27 Crafting a brand deal 26:55 Does Rob have a team? 29:01 How Rob creates so much content 31:40 Focusing vs building new revenue streams 36:22 When's Rob's landing page course coming? 43:56 Investing in the Yo! podcast 49:55 Having Lemon Squeezy as a podcast sponsor As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.…
Today we’re joined by Jay Clouse , founder of Creator Science , which is a platform with a membership, community, courses, a podcast, newsletter and more. Jay has scaled his media business to over $50k a month, while studying the best creators in the business. Creator Science was born out of a newsletter Jay started in 2017 which has grown to over 50k subs, then a podcast in 2019 which has millions of downloads and in 2023 he built his YouTube channel to 60k subs. In this episode we break down his revenue split, how he’s doubled the business for 2 years running, how he provides value in $3,000 a year membership and what processes he’s put in place to create so much content to drive a thriving creator business. Timestamps: 00:00 Intro 03:02 Why Pat Flynn bought Jay's community 06:06 Being an early Circle user 07:42 From product manager to content creator 09:39 The 7 year overnight success 11:36 Jay's revenue breakdown 16:36 Structuring the creator membership - The Lab 20:13 Jay's approach to Churn 23:51 The content side of Jay's business 28:13 Focusing on one platform vs publishing everywhere 29:47 The machine behind the content production 33:38 What is the most impactful content platform 35:41 Advice to people starting out 40:10 Jay's plans for 2024 43:38 Life outside of work 47:24 Favorite podcasts 49:00 Favorite books 49:44 Favorite creators As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.…
Today we’re launching a new series we’re calling Project 100k, which is all about my journey as a creator going from 0-$100k selling through Lemon Squeezy. I’ve been a podcast producer for years but would like to stop trading my time for money and find a way to build an asset that makes me money while I sleep. In this episode, JR turns coach as we brainstorm ideas and come up with a new direction for me to make $100k by the end of this year. But first, we uncover a shocking revaluation about JR. Let’s get into it. Timestamps 00:00 Intro 01:03 Why JR doesn't like cats 03:46 Context on James' situation 08:29 Focusing on the podcast course 13:11 Time boxing and executing the work 20:23 Thinking about distribution 21:56 Other ways to monetize 23:28 Getting focused 25:57 Repositioning the existing course 29:55 Hiring employees - is it worth it? 36:05 Summary and action plan 39:40 Creating the Project $100k series As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.…
In this episode JR and James discuss some thriving creator businesses and what they’ve been doing right. Especially some of those that have used YouTube to build a brand, then start course or template companies. Seems there is a lot of people focusing on productivity (and Notion) making lots and lots of money. From student doctors to self proclaimed "productivity geeks", these content creators have leveraged their audiences to make seriously impressive businesses. They aren't all following the same playbook; some are making long form content, others are building their own platforms, but there is lots to learn from each example. Timestamps: 00:26 - Lemon Squeezy update 03:02 - Ali Abdaal 09:46 - Thomas Frank 15:01 - Johnny Harris 22:12 - Peter Akkies 27:28 - Marie Poulin 29:55 - Outro As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy…
The Make Lemonade podcast is back with a fresh new format. We’re going co-hosted, meaning co-founder J.R. is going to be joined each week by James McKinven (you might have heard his voice on the Indie Bites podcast). Some episodes we'll be riffing on some topics, other times we’ll interview some of the best creators and entrepreneurs around and, finally, we’ll bring you some juicy behind the scenes content of how we’re squeezing those Lemons here at Lemon Squeezy. This episode, we discuss how the Lemon Squeezy team have been capitalising on people looking to switch from Gumroad since made a huge pricing change, the trends creators should consider for 2023 and highlight an impressive course pre-sale. Timestamps: 01:06 - The great Gumroad migration 11:56 - Merchant of record and taxes 18:30 - Lemon Squeezy hires 22:26 - Trends for creators 36:54 - Creator spotlight: Brett Williams As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy…
In today's episode, I sit down with Simon Rohrbach, the Co-Founder & CEO of Plain.com — CS without the BS. Previously, Simon led design at Deliveroo and was the entrepreneur in residence at Index Ventures . There's something to be said about building products within "nonsexy" categories. For example, customer service. When it comes to customer service solutions, not much has changed in the past decade. Plain.com hopes to bring something fresh when it comes to the customer service tools that exist today. In short, Plain is building the Stripe for customer service. The product is a customer service tool but with context. Their focus has been around making it easy for engineering teams easily integrate into their existing workflow. Follow Simon: Twitter Plain.com As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy…
We're back with another solo Lemonhead session with @jrfarr (JR Farr). Today I wanted to reflect on one year since we launched, 10 years in the making, as we look towards the next phase of growth with our first hires. In this episode, I give you two important pieces of advice on hiring, along with my notes from Simon Sinek’s, Leaders Eat Last, on how to continue to evolve as a leader as your team grows. As always, thanks for being a listener of the show. Hosted by @jrfarr (JR Farr) — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy…
Yo! We're back with a brand new episode. I decided to do something a little different today. I just sat down and hit record and started talking about what was on my mind as a founder myself. I talked about the current phase of the business journey we're in. This led me to start talking about the idea of building an audience vs. capturing an audience. We'll be back with more interviews, Lemonhead chats, and more of these "behind the scenes" episodes where I share more about our own journey. As always, thanks for being a listener of the show. Hosted by @jrfarr — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy…
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Make Lemonade
Meet Peter, the co-founder of Reform — the modern form builder. A long-time developer who studied at the Copenhagen Business School. Over the years, Peter has built and sold several digital products. Peter was also part of the first batch of the TinySeed — an accelerator fund for bootstrappers. Peter is hoping to carve his own niche in the form builder space and so far, he and his team are off to a great start. They recently rolled out a freemium version of Reform. We at Lemon Squeezy use Reform for all of our customer surveys and we're big fans of the product. Links mentioned: Reform — The modern form builder TinySeed Book — Traction Book — The Art of Non-Conformity Follow Peter: Twitter Personal website ============================= Show notes: (0:42) why another form builder? (3:40) raising money with TinySeed (10:10) offering a freemium plan (12:46) focusing on marketing (16:45) what's next for Reform? (21:42) wrapping up ============================= As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy…
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Make Lemonade
Mark is an indie developer from Manchester. He's the Founder of UiPress , a WordPress plugin that provides a white-label admin experience for WordPress. Over the years of using WordPress and its evolution, the admin experience has been a hot topic. But what if you could customize it to your own needs. That's where UiPress comes in. Mark's story of success with UiPress began when he almost gave up on the product idea altogether. Today, Mark is working on UiPress full-time and his story is a good reminder to scratch your own itch. Follow Mark: Twitter UiPress ============================= Show notes: (1:49) solving your own problem (4:30) almost giving up (7:30) rebranding / repositioning (13:10) revenue numbers (16:26) what lies ahead for UiPress? (18:33) wrapping up ============================= As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy…
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Make Lemonade
1 Mike McAlister — From selling his WordPress business to WP Engine to launching the Liftoff Creator Course 33:14
In today's episode, you'll learn from Mike McAlister . Over the past decade, Mike has carved out his works in the WordPress industry. Mike has the unique ability to be a designer, developer, and marketer. With this formula, he has launched and grown multiple projects from ground zero to over a million dollars in revenue before, ultimately, being acquired by WP Engine. Today, Mike is the Principal Software Engineer at WP Engine . He also recently launched the Liftoff Creator Course . In short, the Liftoff course teaches you step-by-step how to pinpoint your expertise and turn it into digital products like courses, ebooks, memberships, digital goods, podcasts, and templates that earn recurring revenue. Links mentioned: Atomic Blocks WP Engine acquires Array Themes Follow Mike: Twitter Personal website Liftoff course for digital creators ============================= Show notes: (1:30) early beginnings for Mike (4:17) moving from a marketplace to running own business (7:07) leading the charge with Atomic blocks for WordPress (10:28) getting acquired by WP Engine (13:38) a typical day in the life (17:29) the Liftoff course (24:20) Mike's love for astronomy inspires his work (28:05) wrapping up ============================= As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy…
For the past decade, Matt Medeiros has become an expert when it comes to podcasting and building audiences. Within the WordPress eco-system, Matt is a staple in the community where he runs The Matt Report and The WP Minute . Today, Matt is the Director of Podcast Success at Castos where he helps new and existing podcast shows become successful. I can't think of a better role for Matt. If you're lucky enough to get 30 minutes with him — you'll be in good hands. Links mentioned: Matt's thoughts on the future of WordPress Matt's favorite business podcast — This week in startups Follow Matt Twitter Personal website Castos - Podcast Hosting ============================= Show notes: (3:25) typical day for Matt (6:00) what makes a podcast successful? (10:40) how the platforms will influence what's next for podcasting (13:40) what's next for WordPress (18:25) balancing day job and side hustles (21:25) how to get started with podcasting (25:20) wrapping up ============================= As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy…
Kacper Staniul is a growth marketer and the founder of Scrapelabs — a web scraping service. His company specializes in web scraping for businesses looking for data analysis, competitive analysis, pricing monitoring, and more. (3:05) going full-time (6:49) tools and software used (8:00) what's next? (8:57) how long does web scraping take? (15:50) wrapping up As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy…
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Make Lemonade
By day, Michael Riddering (aka @Ridd ), is the founding designer for Maven — a cohort-based education platform. By night, he's the founder of Figma.Academy — a design course that teaches advanced design tactics delivered directly inside of Figma. In this episode, Ridd breaks down how he built Figma Academy. We uncover a decision he made early on that helped influence Figma Academy into the success story it is today. Links: Check out Figma , the best design tool. Interested in Figma Academy? Here's a quick video demo of what the course is all about. Also, be sure to check out Ridd's James Bond house . Show notes: (1:29) getting started with design & education (5:17) the beginnings of Figma Academy (10:10) balance work and life (12:07) delivering a course inside of Figma (14:18) what's next for Figma Academy (19:09) Ridd's day to day (22:45) quick Q&A / wrapping up As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy…
Here's a list of ways to connect with Laura Eddy: Twitter: @typeheist Websites: Laura Eddy , Typeheist , Haunts . (1:45) favorite type of design (2:58) where does inspiration come from (3:45) how long does it take to design a font (8:11) favorite design tools (9:29) design & development experience (11:40) balancing work and side-hustles (15:52) reading to learn (17:39) getting started in font design (20:15) advice and wrapping up As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy…
There's an old African proverb that goes something like this: If you want to go fast, go alone. If you want to go far, go together. This is sometimes easier said than done. Hiring is hard and today I'm going to break down how to make your first 5 hires. Hopefully, this helps you avoid some of the costly mistakes I made. As always, thanks for being a listener of the show. Here's a breakdown of today's Saturday Squeeze. (0:50) my experience hiring (2:19) when to hire (3:40) define values early on (7:50) hire generalists, then specialists (10:45) letting go of control (12:00) keep your org flat as long as you can (14:35) communication is key as you scale (15:20) it's not one-size fits all (1648) recap ----------------- Hosted by @jrfarr — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy…
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Make Lemonade
As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy
As always, thanks for being a listener of the show. For today's episode, I talk about all things landing pages. (0:20) intro (1:25) all about the headline (4:45) hero elements (5:31) amplify the pain (the problem) (7:06) the big reveal (the solution) (8:07) social proof (if you got it, flaunt it) (8:50) don't just tell, show (9:47) benefits first, features last (10:47) use cases / case studies (11:30) positioning aka "picking a fight" (12:48) pricing (14:02) repeat call to action (15:01) remind me later (unique) (16:28) wrapping up ----------------- Hosted by @jrfarr — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy…
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Make Lemonade
1 Is YouTube going to kill the audio podcast? A conversation with Justin Jackson of Transistor.fm 46:23
Today we’re joined by Justin Jackson , co-founder of Transistor.fm , a podcast hosting platform that hosts over 27,000 podcasts. Justin has bootstrapped the business since 2018 and has used it to build a better life for himself and his employees. In this episode we discuss if video is essential for podcasts in 2024, is YouTube going to kill off the audio podcast? And we also touch on how Justin is taking the slow and steady approach to building Transistor. Timestamps 00:00 Intro 00:55 Should you invest in a video podcast? 12:35 Can friction be a good thing? 16:41 Are we past peak podcasting? 23:43 What is the new north star for Transistor? 27:50 Finding different motivations 31:46 Building a business that you love 39:17 Would Justin sell Transistor? As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.…
We’re back with the first recording of 2024 and so we thought we’d take a look back through 2023, some of the key moments for Lemon Squeezy and the team, then we’ll round off looking to whats coming up this year. 00:00 Intro 00:34 Christmas break catchup 03:18 Looking back on key events in 2023 11:13 Reflection on not raising 13:29 Some of the key features launched in 2023 18:57 Thoughts on the pod in 2023 24:15 Surprising niches on Lemon Squeezy 25:45 Who would JR love to have on Lemon Squeezy as a merchant? 26:29 Where did Lemon Squeezy mess up this year? 28:09 JR's approach to setting goals for 2024 36:59 Lemon Squeezy growth in 2024 40:53 Looking back on Matt Paulson's interview As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.…
Today we’re joined by Matt Paulson, who is the founder and CEO of MarketBeat, a financial media company with their main newsletter, MarketBeat Daily being sent out to over 4m subscribers. They do over $25m in revenue and has over 15 employees and have seen rapid growth over the past few years. JR and I speak to Matt about his origin story, how COVID almost 4x’d the business, Matt’s advice to people starting out with a newsletter today and why he’s so involved in the local startup community. Timestamps 00:00 Intro 00:58 Why Matt has a private jet 03:55 Matt's origin story 08:45 From finance blogger to MarketBeat 10:24 Avoiding platform risk 11:39 Why Matt left his job to go full-time on MarketBeat 15:19 Growing MarketBeat 17:13 How a $25m newsletter business operates 20:24 Huge growth during COVID 25:02 Spending $3m on a new office 27:10 The newsletter craze 29:14 Different advertising models for newsletters 33:45 Matt's advice on starting a newsletter 37:39 Why Matt invests in the Sioux Falls startup community 43:21 How Matt spends his free time 44:04 Final takeaways As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.…
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Make Lemonade
1 Rob Walling talks life after an exit, alternative founder funding and why he writes books 1:06:16
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Riproduci in seguito Riproduci in seguito Liste Like Like aggiuntoToday we’re joined by Rob Walling , an entrepreneur with his most notable exit being Drip in 2016. Rob also founded MicroConf , started TinySeed and is the host of the Startups for the Rest of Us podcast, which has over 690 episodes having started in 2010. He’s also written 4 books, Start Small Stay Small, Start Marketing the Day You Start Coding, The Entrepreneurs Guide to Keeping Your Shit Together and most recently, The SaaS Playbook . In this episode we discuss a myriad of topics in bootstrapping and business, including life after exits, why Rob feels compelled to write books, his most successful angel investment and if he would invest in Lemon Squeezy today. Timestamps 00:00 Intro 05:12 Selling Drip & Mojo 14:11 How Rob splits his time 17:55 Why Rob writes books 22:21 Collaborating with a significant other 25:31 What does Rob do for fun? 28:27 How to make time for hobbies 30:54 TinySeed 40:20 Why Lemon Squeezy didn't raise funding 44:06 Gumroad price rise 49:03 Multiple projects vs focus 54:38 Building a marketplace 58:59 Rob's advice to JR about Lemon Squeezy 01:02:22 Would Rob invest in Lemon Squeezy? 01:02:58 Suggestions for Rob's 700th episode As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.…
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Make Lemonade
1 Jason Cohen - Building 2x unicorns scaling, funding, WordPress stagnating and more 1:05:12
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Riproduci in seguito Riproduci in seguito Liste Like Like aggiuntoToday we’re joined by Jason Cohen . He’s most well known for being the co-founder of WP Engine . You might also know Jason as @asmartbear on Twitter and from his popular blog with the same name, started almost 2 decades ago. Jason is a 2 times unicorn founder so has some incredible startup wisdom at all stages of growth. This is a wide ranging conversation where we talk about Jason’s day to day life at WP Engine, how he deals with big business problems, if his writing is done on WP Engine, how he would scale to $1m if he was starting from scratch and we also get his thoughts on Lemon Squeezy’s growth going into 2024. Timestamps 00:00 Intro 02:51 Why there is so little content on the scale up stage 07:00 Is WordPress growth stagnant? 09:47 What does Jason's day look like? 13:02 Doing the boring things 16:08 Does Jason miss the early days? 20:03 Dealing with people challenges at scale 27:56 How does Jason fit writing into his schedule 30:41 Andertoons 32:33 Going from 0-$1 million 39:22 On side projects 40:13 Thoughts on Lemon Squeezy fundraising 47:42 Advice on Lemon Squeezy growth in 2024 55:16 The future of WP Engine 01:00:32 Should Jason invest in Lemon Squeezy? As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.…
In this episode, we’re going to have a good old catch up about the state of play at Lemon Squeezy. How the most recent Black Friday period has been, what new features have been released recently, how the team growth is going and some of the new features in the works (including building a marketplace from scratch). Timestamps 00:00 Intro 00:45 Not meeting your cofounders 07:13 Black Friday / Cyber Monday growth 13:22 Hiring 23:16 Building a marketplace 35:05 New feature: Wedges 37:21 Upcoming guests As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.…
In this episode James and JR address mental health challenges within startups, which can put a particular amount of stress on founders and employees. This episode is particularly poignant because the recording day marked the anniversary of the death of JR’s friend from mental health. We discuss how we've both had our own run-ins with depression and anxiety, what we've done to overcome it and how JR approaches this with his employees at Lemon Squeezy. Timestamps 00:00 Intro 00:23 JR's surprise 03:18 Why we're talking about mental health 09:26 JR and James' own struggles 17:49 Dealing with mental health / finding the root cause 20:32 Burnout in startups 24:50 Addressing employee mental health 29:11 The tricky balance of knowing when to push 34:35 Lemon Squeezy updates Links Football fan mental health video The Obstacle is the Way book Therapy James uses As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy.…
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Make Lemonade
Today we’re joined by our first guest of the series, Aaron Francis , who is currently an Educator at Planet Scale, but you would have seen him all around the internet doing courses, YouTube videos, podcasts and more. In this episode we discuss the creation and launch of Screencasting.com , a course Aaron made teaching you how to make better screencasts. We go into detail on how to structure the course, marketing, pricing and what Aaron plans to do in the future. Oh, and we discuss JR and Aaron’s priciest domains… Timestamps 00:00 Intro 01:44 Being a founder with a young family 09:17 Aaron's background 13:29 From accountant to software developer reading books 16:47 Creating Screencasting.com 19:04 Coming up with the curriculum 22:42 Having to re-record the course because of positioning 26:29 Spending $5k on a domain 30:21 Pricing for the course 32:30 Why JR spent $65,000 on a domain 33:43 The future plans for Screencasting.com 44:14 Avoiding burnout As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy…
In this episode, we’re going to be talking all things shipping at Lemon Squeezy. Why they ship fast without breaking things, Simple Loveable Complete Products rather than MVPs and everything involved in the process. Timestamps 00:00 Intro 00:56 Why shipping fast is important 04:10 Does shipping too fast and consistently lead to bloat 06:27 How we ship at Lemon Squeezy 11:50 Sprint cycles 13:25 50% unplanned time 19:27 Making high quality features 22:22 Does the size of Lemon Squeezy give a shipping advantage 24:35 Tying in marketing 30:54 Justin Jackson question on shipping cadence 35:45 Arvid Kahl question on open source 42:37 Are Lemon Squeezy fees too high? As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy…
Now, if you knew you were going to sign a piece of paper that was going to make your company worth $50m, would you turn it down and walk away? Well, that’s exactly what has happened with JR and the Lemon Squeezy team, and is why we’ve had a brief break from the pod. But we’re back, and JR is ready to share all. We’ve lined up a cracking few episodes for this series of the show, including talking about walking away from the money, how shipping works at Lemon Squeezy, some of the mental challenges that come along with building a startup and a few special guest appearances along the way. In this episode, we’re going to be unpacking the process of raising series A funding, what are the things they don’t tell you, how long does it take, do you have to go to San Fransisco and ultimately making the big decision to turn down a life changing raise. Timestamps 00:00 Intro 02:15 Topics for Season 3 04:15 What's been happening at Lemon Squeezy 08:11 The different types of raises 12:42 Why explore fundraising? 15:21 Raising in a challenging market 16:27 The pitching process 21:16 Choosing the right partner/VC 23:22 Things JR got caught out by 30:39 Why turn down the funding? As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy…
Today we’re joined by the formidable Jack Ellis, co-founder of Fathom Analytics , the simple, privacy focused alternative to Google Analytics. While Jack isn’t running a successful software company, he spends time teaching people with his courses. He has two, which have made over $250k cumulatively Timestamps: 01:31 - Becoming the face of Fathom 10:35 - Google vs Fathom 13:22 - What are the alternatives to GA? 15:56 - Product Growth Challenges 18:27 - How does the Fathom team work? 22:30 - Handling growth when questioning growth (at all costs) 25:09 - Charging for a product that is usually free 28:49 - Why focus on privacy 34:24 - Who is Lemon Squeezy's customer? 36:00 - Afilliates update 37:18 - Making $250k with courses 43:10 - Would they ever sell Fathom? 45:42 - Jack Outside of work As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy…
Today JR and James joined by Arvid Kahl , who previously built and sold his SaaS, Feedback Panda, for a life changing amount of money. From then Arvid has made it his mission to help other indie founders build a successful bootstrapped business, through his books Zero to Sold and The Embedded Entrepreneur and also his weekly blog, newsletter and podcast, The Bootstrapped Founder. In this episode we talk all about how Arvid motivates himself to show up to write content every week, the economics behind a creator business and why he doesn’t just build another SaaS. Timestamps: 03:49 Arvid's backstory 06:25 Writing Zero to Sold 11:54 Life after exiting your company 13:23 What's it like writing a book 16:41 Thinking in decades 19:05 Would Arvid start another SaaS? 22:42 Hiring external help 24:32 Recording interviews vs solo podcasts 28:25 The business side of The Bootstrapped Founder 34:55 Finding purpose post-acquisition 36:51 Funding vs Bootstrapping 43:01 Arvid's thoughts on the Great Gumroad Migration 48:19 Arvid's reading list As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy…
Today we’re bringing you a Lemonhead episode where JR and James take you behind the scenes of what it takes to build a affiliate feature from scratch and how the team are shaping up for launch. Hope you enjoy this little peek under the surface of how the Lemon Squeezy team operates. Timestamps: 00:00 Intro 00:42 Is running Lemon Squeezy stressful? 01:32 Feeling the pull of Lemon Squeezy momentum 06:00 Investing in the podcast for transparency 09:43 Affliate Beta Launch 12:14 What is different about Lemon Squeezy affiliates 13:23 Why go so deep on the affiliate programme features? 19:24 Creator Highlight - Cedric Moore As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy…
Today we’re joined by Thomas Frank , a YouTube creator with over 2.8m subscribers on his main channel and 138k subscribers on his Notion-focused channel, Thomas Frank Explains. He started out helping ambitious college students study better and pivoted to the self-help/personal development niche. He’s a creator in every sense, going from YouTube videos to writing books, making courses and even launching his own platform with creator friends. Now though, a good chunk of his income is coming from selling Notion templates , making over $100k p/m consistently. Timestamps (00:00) Intro (01:07) Thomas' background (09:28) Going full time as a creator (11:35) Consistency and growth (15:17) How to grow on YouTube (19:12) Why Thomas stopped posting on his main channel (22:25) How a $100k p/m creator business works (25:16) How to grow your business 10x with Notion templates (30:28) Can you go too niche? (31:54) Why not continue with the main channel (33:41) Notion and productivity tools (41:05) Building a streaming service - Nebula (45:13) Switching from Gumroad to Lemon Squeezy (51:17) Outro Links Pat Flynn’s income reports The Motivation Hacker book Impossible list Pinned tweet - 2022 income review Notion API course Taran’s editing tutorial Thomas’ payment thread As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy…
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Make Lemonade
1 Running a million dollar one-person business and $100k course pre-sale - Brett Williams, Designjoy 34:29
In this episode, JR and James are joined by Brett Williams , the founder of Designjoy , a one-man productized design service that was making $160k p/m at it's peak. People have been asking the question “how does he do it?” and previously you had to rely on meta-analysis to find out. Now Brett is going to tell you EXACTLY how he runs a one-person, $1m a year business with his new course, Productize Yourself . We chat with Brett to find out all about his new course, which in itself has made over $100k in it’s pre-sale. Timestamps: 01:01 - Brett's background 08:34 - Launching Designjoy 14:01 - Dealing with Twitter backlash 21:35 - Brett's "Productize Yourself" course 30:49 - How Brett spends his money As always thanks for being a listener of the Make Lemonade show. Hosted by @jrfarr & @jmckinven — brought to you by LemonSqueezy.com. If you're looking to sell digital products online, be sure to check out Lemon Squeezy or follow us on Twitter @lmsqueezy…
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