Tech Meets Mind: CPO at Phrasee Toby Coulthard on Bridging Human Psychology with AI in Marketing

Making Data Simple

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2M ago 40:23

MP3•Pagina principale dell'episodio

Toby Coulthard, CPO at Phrasee talks to Marketing Tech as the interface between human psychology and technology. Phrasee is a marketing platform that leverages generative AI for natural language generation, optimizing content at scale for enterprise clients such as Walgreens, Macy’s, Currys, and more.

01:21 Meet Toby Coulthard

05:46 MarTech
06:43 Chief Product Officer at Phrasee
10:02 LLMs in MarTech
10:56 Tools at Phrasee
12:21 Client References 17:00 The Marketing Journey 20:50 What Model Then???
22:22 "Winning a Campaign"
29:54 Phrasee Differentiation
32:43 Marketing of the Future
39:29 For Fun

LinkedIn: https://www.linkedin.com/in/toocou/

Website: https://phrasee.co/

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