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Contenuto fornito da Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Marketing Deep Dives by Denyse and Denyse Drummond-Dunn o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Radical Consumer Centricity A Competitive Advantage
Manage episode 452823127 series 1270428
Contenuto fornito da Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Marketing Deep Dives by Denyse and Denyse Drummond-Dunn o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this latest episode of DEEP DIVES from DENYSE, Radical Consumer Centricity is presented as a superior business strategy compared to typical "consumer-first" approaches. The discussion emphasises the importance of embedding consumer insights into all company operations, leading to increased profitability and loyalty. Several companies, such as Monzo, Oatly, and Kroger, are highlighted as examples of successful implementation. A three-pillar framework focusing on cultural alignment, integrated data systems, and adaptable frameworks is proposed to achieve this. The episode concludes by advocating for proactive adaptation to evolving consumer needs to gain a true competitive advantage.
…
continue reading
85 episodi
Manage episode 452823127 series 1270428
Contenuto fornito da Marketing Deep Dives by Denyse and Denyse Drummond-Dunn. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Marketing Deep Dives by Denyse and Denyse Drummond-Dunn o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this latest episode of DEEP DIVES from DENYSE, Radical Consumer Centricity is presented as a superior business strategy compared to typical "consumer-first" approaches. The discussion emphasises the importance of embedding consumer insights into all company operations, leading to increased profitability and loyalty. Several companies, such as Monzo, Oatly, and Kroger, are highlighted as examples of successful implementation. A three-pillar framework focusing on cultural alignment, integrated data systems, and adaptable frameworks is proposed to achieve this. The episode concludes by advocating for proactive adaptation to evolving consumer needs to gain a true competitive advantage.
…
continue reading
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