Celebrating 200 Episodes and 20 Years of Peppershock Media with Rhea and Drew Allen | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

In this special episode, Rhea Allen (Peppershock Media, The Marketing Expedition Community) and Drew Allen take a trip down memory lane, sharing the evolution of Peppershock, marketing strategies, and the lessons they have learned over 20 years working ON the business and not IN the business.

00:00 - 00:16 “The name Peppershock is a variation, a play on Rhea's maiden name because it's so memorable. She didn't want to lose that part of her identity when she married an Allen, which is boring and common and everybody has that name." — Drew Allen

00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 01:12 Welcome to the show, Drew!

01:13 - 01:49 Celebrating the 200^th Episode

01:50 - 04:30 Drew’s Background and Meeting Rhea

04:31 - 07:29 Challenges in Seattle and Moving Back to Boise

07:30 - 10:02 Starting a Business and Marriage

10:03 - 12:46 Origin of the Name Peppershock

12:47 - 16:20 Building Brand Recognition

16:21 - 19:14 First Successful Client Project

19:15 - 22:57 Hiring Employees and Expanding Offerings

22:58 - 26:58 Understanding Audience and Marketing Impact

26:59 - 28:00 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

28:01 - 33:04 Targeted Advertising and Connected TV

33:05 - 38:50 Marketing Advice and Business Growth

38:51 - 42:30 Understanding Accounting and Finance

42:31 - 42:21 Distinguished Alumni Recognition

42:22 - 46:30 Recognizing Long-Term Clients and Team Members

46:31 - 47:50 Family Support and Work-Life Balance

47:51 - 49:03 Peppershock Media and The Marketing Expedition Community

49:04 - 51:19 Thank you. everybody! Share this podcast, give us a review, and enjoy your marketing journey! ([e-mail])

51:20 - 52:05 Join The Marketing Expedition Community today!

#RelationshipBuilding #ROI #ReturnOnInvestment #WordofMouthAdvertising #BusinessManagement #TargetedMarketing #Entrepreneurship #Branding #Marketing #Advertising #VideoProduction #Advertising