How to Get People Interested in What You Do with Ryan Foland | #129 (Part 2)

Marketing for Creatives

Ep #129 (Part 2): One of the most common questions that people ask when they meet for the first time: What do you do?

Looks like a simple thing, but many entrepreneurs struggle with it. How to explain what you do that would be on point, make people want to know more, and potentially will bring you clients?

Today, Ryan Foland shares how to get people interested in what you do.

In this part of the episode, you will know how to turn that idea of solving a problem that we’ve got here into 1 sentence and then even into 3 words

Ryan is a communication expert who is recognized by Inc. Magazine and Brand24 as a Top Digital Marketer and has been named a Top Personal Branding Expert by Entrepreneur Magazine.

In his keynote speeches, online courses, and his new book Ditch the Act, he helps business leaders learn how to market themselves by harnessing the power of vulnerability and authenticity to build better, more relatable, and more profitable personal brands.

You will learn:

• How to get more clear with what problem you solve, what your solution is, and who you work with
• How to use that to get more people interested in what you do and work with your ideal clients
• How to explain what you do in one sentence
• The creative and simple way to intrigue people with what you do
• How different ways of telling what you do may associate you with 7/11 or Ritz Carlton
• You get more clients when you’re focused on solving a problem
• How to get people interested in what you do without explaining how you do that
• How to help other people refer new clients to you

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