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Business GROWTH Through Story Selling in Marketing
Manage episode 446172108 series 3594293
Contenuto fornito da Cody Alexander and Jon Alexander. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Cody Alexander and Jon Alexander o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Today my Dad finally speaks out against one of the deadly sins in marketing. We believe that strong marketing is about providing value to your customers. There’s a lazy way to get results though. The hidden cost is an erosion of trust and death by 1,000 cuts over time. There’s a better way to do it. If you want to avoid committing one of the deadly sins of marketing and instead have a strong foundation that will serve your business for years - turn your volume up and buckle up.
Timestamps:
00:00 Introduction
01:06 The Deadly Sin of Marketing
01:35 Content vs. Marketing: Defining the Difference
02:31 The Evolution of Content-Driven Marketing
03:13 The Importance of Engagement in Content
04:24 Storytelling vs. Story Selling
06:17 Building a Content-Driven Machine
08:23 The Power of Consistent Messaging
09:52 Core Beliefs and Audience Engagement
16:49 Actionable Steps for Content Strategy
17:52 Conclusion and Final Thoughts
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