))
How to Build a Brand Community: Hacks From Nike, Lego and Twitch
Manage episode 390351971 series 3474160
Contenuto fornito da HackerNoon. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da HackerNoon o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
This story was originally published on HackerNoon at: https://hackernoon.com/how-to-build-a-brand-community-hacks-from-nike-lego-and-twitch.
Learn how to build a brand community from Nike, Twitch and Lego. I've distilled 3 hacks to apply to community building for your startup, or expert blog.
Check more stories related to media at: https://hackernoon.com/c/media. You can also check exclusive content about #brand-building, #community-building, #brand-strategy, #product-marketing, #product-strategy, #startup-marketing, #user-engagement, #brand-community-building, and more.
This story was written by: @discoverwithjane. Learn more about this writer by checking @discoverwithjane's about page, and for more stories, please visit hackernoon.com.
1) Focus on the key uses of your main product, and focus on the result of this action. This is what your community can help your users with (like Nike helps with measuring running progress)! 2) Choose the metrics your users are concerned with. Your community activities may assist with boosting these metrics. If your product is not meant to bring money, maybe it brings social capital or fame, like Twitch? 3) If your users value something deeply, like Lego creators value freedom - can you give it to them in your product and/or community? Think how you could collaborate with your pirates.
113 episodi
Condividi
