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Investigating Ad Targeting on YouTube: Implications and Legal Analysis

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Manage episode 425928863 series 3474160
Contenuto fornito da HackerNoon. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da HackerNoon o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

This story was originally published on HackerNoon at: https://hackernoon.com/investigating-ad-targeting-on-youtube-implications-and-legal-analysis.
Explore the conclusions of a study on ad targeting mechanisms for children on YouTube, including legal analysis under COPPA and DSA, and more.
Check more stories related to media at: https://hackernoon.com/c/media. You can also check exclusive content about #online-advertising, #child-targeted-advertising, #online-advertising-regulation, #coppa-compliance, #dsa-regulations, #digital-ad-transparency, #children's-online-safety, #youtube-ad-targeting, and more.
This story was written by: @webtwo. Learn more about this writer by checking @webtwo's about page, and for more stories, please visit hackernoon.com.
This paper concludes that real-world advertisers are using placement-based targeting to reach children on YouTube, within the legal frameworks of COPPA and DSA. It calls for greater transparency mechanisms, content verification, and platform restrictions to protect children from targeted advertising.

  continue reading

166 episodi

Artwork
iconCondividi
 
Manage episode 425928863 series 3474160
Contenuto fornito da HackerNoon. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da HackerNoon o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

This story was originally published on HackerNoon at: https://hackernoon.com/investigating-ad-targeting-on-youtube-implications-and-legal-analysis.
Explore the conclusions of a study on ad targeting mechanisms for children on YouTube, including legal analysis under COPPA and DSA, and more.
Check more stories related to media at: https://hackernoon.com/c/media. You can also check exclusive content about #online-advertising, #child-targeted-advertising, #online-advertising-regulation, #coppa-compliance, #dsa-regulations, #digital-ad-transparency, #children's-online-safety, #youtube-ad-targeting, and more.
This story was written by: @webtwo. Learn more about this writer by checking @webtwo's about page, and for more stories, please visit hackernoon.com.
This paper concludes that real-world advertisers are using placement-based targeting to reach children on YouTube, within the legal frameworks of COPPA and DSA. It calls for greater transparency mechanisms, content verification, and platform restrictions to protect children from targeted advertising.

  continue reading

166 episodi

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