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Ep. 30 Practice Marketing Series: The Formula for Being Found by Patients Online
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That most people first approach healthcare with an online search is a symptom that the patient journey has become a digital one. A study from eligibility.com reports that 89% of Americans ask Google about medical symptoms before consulting with a provider. Finding a medical care solution is the next step, as more than half of patients look for a provider online and also vet referrals by reading online reviews (according to a doctor.com survey). Patients seeking care should encounter your practice online as much as possible as you build out your patient population.
Perhaps you’ve seen a Facebook ad for one of your competitors recently, or out of curiosity you Googled your practice type to see what comes up, but don’t find yours. Why is this happening?
Many factors are at play to increase the probability of your practice being found online by patients. Some are due to paid advertising, while other gains are achieved by putting out great content (paid versus organic search). Having all digital channels engaged gives you the best shot at being found by a patient looking for care.
In this episode, Mary Hall, digital marketing and practice growth expert, we pick up where we left off discussing what online visibility is. Mary provides explanation of the means available for a medical practice to be found online and how each of them works.
We also share how one orthopedic practice greatly increased their website traffic, gaining page one search rank for over 100 competitive keywords – paid search and SEO (search engine optimization) deployed in tandem. Our marketing experts put together a strategy to help them reach their goal: be found online by any patients needing orthopedic care in a competitive market.
Hosted by Rebekah Duke, this episode of the Medical Advantage Podcast continues our practice marketing series based on our new eBook, hot off the presses and free to download: The Complete Medical Practice Digital Marketing Success Blueprint.
Thank you for joining us for this session of the Medical Advantage Podcast, where we take time each episode to discuss the ideas and technologies changing healthcare, and the best practices your organization can take to stay productive and profitable. Subscribe wherever you get your podcasts to ensure you never miss an episode. Download our free practice marketing eBook here!
Thank you for listening to the Medical Advantage Podcast, where each we take time each episode to discuss the ideas and technologies changing healthcare, and the best practices your organization can take to stay productive and profitable. Subscribe wherever you get your podcasts to ensure you never miss an episode.
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