Maximizing Growth Through Marketing: Inovent.io CEO and Founder Siara Nazir

Mind Your Data

Unlock the transformative synergy of marketing and data science with Siara Nazir, the mastermind behind Inovent.io, as we traverse the dynamic world where analytics meet artistry. Our conversation with Siara sheds light on the often-overlooked pitfalls in marketing strategies and the potent combination of various channels, with a special focus on a groundbreaking chatbot powered by natural language processing. This episode promises to arm you with the insights needed to harness AI for captivating customer engagement and sustainable business growth.
Dive into the intricate ballet of marketing technology's evolution, where we navigate the shift from intuition-based campaigns to data-driven sagas that predict and influence customer behavior. The wisdom from our dialogue with Siara stretches beyond the traditional metrics, advocating for a deep dive into customer lifetime value and the 'land and expand' approach. Our discussion draws from the rich experiences at Autodesk and her venture, Inovent.io, to highlight how marketers can balance creativity with precision to craft narratives that resonate and convert.
Wrapping up with the essentiality of centralized data in effectively deploying AI, this episode emphasizes the creation of robust brand identities and the avoidance of common marketing blunders. As Saira extends her invitation for further dialogue, we leave you with more than just an episode to listen to; we offer a compass to navigate the competitive terrain of modern marketing. Whether you're a seasoned marketer or an entrepreneur eager to amplify your brand, this conversation is an indispensable resource for thriving in today's market.
Siara Nazir:
Company Name - Invoient.io

Company website - https://www.inovient.io/

Siara Nazir is an award-winning global marketer and media leader who has pioneered artificial intelligence (AI) based strategies and solutions for marketing programs in the industry. She has led digital transformation for two Fortune 500 companies and her growth-hacking strategies have been featured in several industry publications and podcasts like Forrester, Marketing Land, Sunny Side Up, and others.

Siara is also a speaker at various industry conferences & podcasts and was most recently invited by The Wall Street Journal to speak at their inaugural Executive Forum on Artificial Intelligence. Siara was able to showcase an in-house developed AI conversion accelerator that quadrupled conversions and doubled brand engagement.

Company Social media -

Linkedin - https://www.linkedin.com/company/inovient-io/

Instagram - https://www.instagram.com/techthinkerbelle/

Personal Linkedin - https://www.linkedin.com/in/siaranazir/

Mind Your Data : https://www.youtube.com/@Mindyourdata/videos
Facebook: https://www.facebook.com/mindyourdatapodcast
Kranti Ponnam
Facebook: https://www.facebook.com/KrantiPonnamMFI/
Instagram: https://www.instagram.com/krantiponnam/
Linkedin: https://www.linkedin.com/in/kponnam/
Website: https://krantiponnam.com/

Capitoli

1. Leveraging Data Science for Marketing Success (00:00:00)

2. Evolution of Marketing Technology and Metrics (00:09:48)

3. Utilizing Media Mix Modeling for Marketing (00:18:28)

4. Importance of Centralized Data in AI (00:26:43)

5. Guest Invitation and Thank You (00:42:26)