Mastering LinkedIn: The Ultimate Guide to Growing Your Business with Thomas Helfrich

Mr. Biz Radio

Thomas Helfrich is a seasoned entrepreneur and a recognized authority in business marketing and executive coaching. As the Founder and CEO of InstantlyRelevant.com, he specializes in leveraging LinkedIn and AI technology to enhance marketing and sales functions. Thomas is also a published author, with his work titled "Never Been Promoted," and hosts the "Never Been Promoted" podcast. His acumen in the professional networking space has earned him the status of a LinkedIn Top Voice. In this insightful episode of Mr. Biz Radio, host Ken Wentworth, also known as Mr. Biz, engages with Thomas Helfrich. The conversation delves into the power of LinkedIn as a transformative tool for business owners, offering a deep dive into strategies that dodge the pitfalls of spammy tactics while maximizing genuine engagement and lead generation. Key Takeaways: -Utilize LinkedIn authentically by avoiding automation in the initial outreach and focusing on building genuine connections with targeted personas. -Create and post content on LinkedIn that directly speaks to and engages with your ideal customer profile—aim for two or three high-quality pieces per week. - Optimize your LinkedIn profile centered around altruism; it should be designed to help and attract your potential clients or network, rather than self-promotion. -Steer clear of a me-centric approach on LinkedIn, as it alienates the very connections businesses are seeking to foster. -Automation has its place but should be used judiciously to complement, n