Wellness Check: How the ‘Couric Effect’ -- 20 years later -- inspired Sen. Klobuchar to share her cancer story

Next Question with Katie Couric

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20d ago 33:14

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This episode is presented by Midi Health, a virtual care clinic dedicated to providing expert menopause and perimenopause care to women in midlife.

Twenty-four years ago, Katie Couric aired her first colonoscopy on the ‘Today Show.' It was an up-close and personal experience that helped demystify a still-taboo health procedure.

A study would later find that colonoscopies increased by 20 percent as a result of Katie airing her personal business on national television. It was called “The Couric Effect.” And it turns out, the Couric Effect is still rolling. “Using you as a model,” Sen. Amy Klobuchar tells Katie, “I’ve tried to really talk about this.” On this episode, Katie and the Minnesota Democrat talk about the Senator’s recent disclosure of her breast cancer diagnosis and treatment and how it could have gone another way. “I should have gone in a year earlier.”

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