))
Blending Art and Science: Data-Driven Storytelling
Manage episode 434153478 series 3265785
Contenuto fornito da BPD and BPD Healthcare. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da BPD and BPD Healthcare o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
What happens when you combine the art of human experiences with the science of data? You get creative Precision Marketing. In this episode, host Desirée Duncan, VP of Health Equity, is joined by Mindy Adams, Chief Creative Officer, and Anne DiNapoli Block, Managing Director of Data Solutions & Analytics—all from BPD—as they discuss Precision Marketing and the intersection of creativity and data, along with some of their favorite campaigns that leverage data to tell stories and personalize messaging, such as Spotify's Wrapped and Google's Year in Search. Take a listen.
…
continue reading
222 episodi
Condividi
