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The Evolution of Programmatic DOOH: Beyond Planning and Buying with Brooke Ermogenis, Founder of doohx.io
Manage episode 376750347 series 3407000
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In this follow-up episode, Brooke returns as the most downloaded guest to discuss programmatic DOOH. The conversation focuses on the disconnect between OOH specialist agencies, programmatic buying teams, and media companies in navigating the fast-paced world of programmatic.
We talk about trends and media integration, how unified education is arguably more important than unified impression counting, and how the power of real-time broadcast could be the key to unlocking more growth for offline media, at large.
See the AT&T commercial mentioned here: https://youtu.be/BKjzp3En67Q
Be sure to check out the new look and app of doohx.io here: https://www.doohx.io/
And you can email brooke@doohx.io to get in touch directly.
Key Moments
- 00:04:28 Programmatic DOOH as a growth lever for brands and publishers.
- 00:07:33 How OOH is evolving into a content platform.
- 00:10:31 The Power of RTB - Real-Time Broadcast > Bidding
- 00:12:06 How To Measure OOH Advertising
- 00:16:08 Celebrating the Creatives.
- 00:20:59 Global education platform launching app 9/12
Learn more about the guest here : https://www.theoohinsider.com/guests/brooke-ermogenis/
Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/
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