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Elevate Your Marketing Efforts with Tifiny Swedensky of Sharp Cookie
Manage episode 447819266 series 3456019
Contenuto fornito da Scott Vicknair. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Scott Vicknair o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Many business owners hesitate to invest in marketing because they lack a clear understanding of the numbers, such as cost per acquisition and customer lifetime value. But what if you looked at marketing like an investment, one that can yield significant returns if approached strategically?
That’s why we wanted to sit down with Tifiny Swedensky, the CEO of Sharp Cookie. She serves as a Fractional CMO for law firms (ours included) and small businesses to help them achieve their growth potential. This discussion is particularly beneficial for law firms that are not yet at the $15 million revenue mark but still need expert guidance to scale their marketing efforts.
Join us to hear Tifiny share her journey into the world of legal marketing, what drove her to start her own company at Sharp Cookie, and how marketing is ultimately an investment. If you’re looking to grow your business and need a little motivation, this show should give you a good look into the evolving landscape of marketing.
Here’s some of what we discuss in this episode:
0:00 – Intro
1:10 – How Tifiny got started
4:13 – Great Legal Marketing
5:51 – Going solo
10:22 – Ideas are everywhere, but they must be executed
12:38 – Marketing is an investment
15:48 – Marketing tips for new businesses
19:03 – Getting in touch with Tifiny
Schedule a free consultation: https://www.scottvicknair.com/contact/
Watch the Podcast on YouTube: https://bit.ly/3TgD9jP
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