02: Make Your Website Work for You: Quick Tips to Boost Conversions Today

Pet Marketing Unleashed Podcast

We're diving into one of my absolute favorite topics: websites! As a website designer, I'm thrilled to share some quick, actionable tips that can make a huge impact on your pet business's online presence.

Today, we're focusing on the "above the fold" area of your homepage - that crucial first impression that can make or break a potential client's interest. Whether you're a dog walker, pet sitter, or dog trainer, these tips will help you turn your website into a client-attracting powerhouse.
In this episode, we're diving into some super actionable tips to help you make your homepage work harder for you. Here’s a sneak peek of what you’ll learn:

• Location: Why adding your business location or service area prominently can make a huge difference for both user experience and SEO.
• Headline Magic: How to craft headlines that not only grab attention but also clearly communicate what you do and why you’re the best choice.
• Menu Simplicity: Why less is more when it comes to your main navigation and how to avoid overwhelming your visitors.
• CTA Success: The art of creating bold, action-oriented call-to-action buttons that guide your visitors to take the next step.
• Extra Touches: Small tweaks like ensuring external links open in a new tab and making your contact information hyperlinked that can significantly improve user experience.

Ready to transform your homepage? Tune in to discover how these quick changes can lead to longer site visits, more leads, and ultimately, more bookings.

Links mentioned:

• Read the episode blog for more info: https://www.petmarketingunleashed.com/02
• Read our post on writing effective headlines: https://petmarketingunleashed.com/headline
• Shop our website templates: https://www.petmarketingunleashed.com/shop
• Connect with us on Instagram: https://www.instagram.com/petmarketingunleashed
• Join our FREE FB Community: https://www.facebook.com/groups/unleashedpetpreneurs
• Pet Marketing Unleashed website: https://www.petmarketingunleashed.com

Capitoli

1. Introduction to the episode topic: websites for pet businesses (00:00:00)

2. Podcast intro and host introduction (00:00:43)

3. Overview of key elements for a successful website (00:01:35)

4. Explanation of "above the fold" concept (00:02:16)

5. Tip 1: Adding business location and service area (00:02:51)

6. Tip 2: Creating strategic headlines (00:03:34)

7. Tip 3: Simplifying navigation and main menu (00:04:35)

8. Tip 4: Designing effective call-to-action (CTA) buttons (00:07:12)

9. Additional smaller tips for above the fold area (00:08:34)

10. Recap of all tips discussed (00:09:41)

11. Encouragement to implement changes (00:10:46)