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To Grow Your Business, Become a Thought Leader
Manage episode 189655123 series 1155189
Contenuto fornito da David Gallello and PNC Bank. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da David Gallello and PNC Bank o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Thought leadership is a term that has garnered a lot of attention over the past several years — especially in light of the rise of social media and personal branding. The one-to-many model is powerful; use it to your competitive benefit. The ease with which a person can soft sell his or her knowledge and expertise to a large online audience through Twitter, LinkedIn and many other professional platforms is tangible and effective. This podcast gives guidance on what a thought leader is and how to harness that potential for helping professional services providers and private solo practitioners.
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