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96: How to Use Personal Branding to Grow Your Podcast with Brandon Birkmeyer
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In today’s episode of Podcast Launchpad, my guest, Brandon Birkmeyer, gives an absolute masterclass on personal branding, content marketing, and podcast audience growth. Whatever questions you’ve had in these arenas, Brandon clears them up for you!
In this episode, you’ll learn:
- How personal branding differs from branding a business or a podcast
- How building your personal brand helps you boost your podcast
- The difference in using your podcast as a lead generator vs a clout builder
- When you might want to pick a broader niche for your podcast (yes, really!)
- Tips for growing your podcast audience
- The importance of building your email list
- The content, community, and impact legs of the personal-branding framework
- Tips on mindset, consistency, and measuring success
Brandon Birkmeyer is a marketing consultant and brand strategist specializing in personal branding, podcasting, and content marketing. Brandon is also the host of the Brands on Brands Podcast, which is consistently ranked as a top-100 marketing podcast.
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