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Navigating the Evolution of Ads with TWiT.tv’s Lisa Laporte
Manage episode 438045735 series 3497185
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How do you create a meaningful podcast advertising campaign in today's market?
In this episode, I’m talking with Lisa, CEO of TWiT.tv. She's led the company for 16 years and has witnessed many ebbs and flows, especially when it comes to ad sales.
Lisa and I talk about the range of podcast advertising options, her approach to sales partnerships, and how the pandemic continues to impact sales. She also shares the story of how she convinced her partner to start calling “netcasts” podcasts.
You can find Lisa Laporte online. She's pretty active on Twitter and LinkedIn, and you can also find her at the TWiT.tv website.
I’m on all the socials @JeffUmbro
The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.
To find more about The Podglomerate:
Show Page: https://listen.podglomerate.com/show/podcast-perspectives/
Transcript: https://listen.podglomerate.com/show/podcast-perspectives
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Learn more about your ad choices. Visit megaphone.fm/adchoices
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