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The One Shift You Need to Know to Get Your Podcast Out to the World Series Part 3
Manage episode 427222619 series 2794865
Contenuto fornito da Phyllis Nichols and Kelvin Nichols. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Phyllis Nichols and Kelvin Nichols o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
It's time to embrace your expertise AND the fact that you are going to be talking about this over and over again.
In late 2020 we started looking at podcasts that were performing well. That incudes those that were growing via conventional metrics like downloads AND podcasts that were helping our clients grow their reach and impact – that’s our main focus after all.
What we found was simple.
The podcasts that performed well were doing two things well.
1. Serving up content over and over again that their audience wanted
2. Creating connections beyond the podcast
Embracing your expertise is what allows you to make a bigger impact, and serve the people who are looking for your help. This is true if you’re a small business or consultant – where YOU are the expert and for companies that bring an expert approach to help their clients create results.
There are people/businesses looking for what you have to offer RIGHT THIS minute. I want them to be able to find you, connect with you, trust you, and hire you.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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