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Pixie Podcasting for Health Insurance ft. Jen Mathey
Manage episode 455833495 series 3567828
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In today’s episode, Steve chats with Jen from Pixie Health Insurance about leveraging podcasting to educate clients and grow her business. They explore the idea of creating a podcast mini-series focused on the upcoming changes in prescription drug plans for 2025. Jen shares her passion for helping clients navigate the complex world of health insurance and how a podcast could serve as a valuable resource. Whether you're in the insurance industry or considering a podcast to boost your business, this conversation offers insightful tips and strategies.
Key Takeaways:
- Podcasting as an Educational Tool:
- Jen and Steve discuss creating a limited series podcast to inform clients about the 2025 prescription drug plan changes.
- A focused podcast can serve as a lead magnet and a comprehensive guide for clients needing detailed information.
- Understanding Your Ideal Client:
- Identifying the specific needs and preferences of your target audience helps tailor your content effectively.
- Jen's ideal clients are tech-savvy, independent individuals who appreciate personalized assistance without needing in-person meetings.
- Overcoming Barriers to Starting a Podcast:
- Concerns about regulations and content timing can be managed with careful planning and a clear understanding of industry guidelines.
- Focusing on factual information without personal opinions ensures compliance and builds trust.
- Building Authentic Connections:
- Being genuine and offering real value strengthens client relationships.
- Jen emphasizes the importance of trust and open communication in her business approach.
- The Rising Popularity of Podcasts Among Seniors:
- Podcasts are increasingly popular with the over-65 demographic, making it a timely medium for reaching her audience.
- Leveraging this trend can enhance engagement and expand her client base.
What's Next?
Visit www.pixiehealthinsurance.com to learn more about Jen's services and how she can assist with your health insurance and prescription drug plan needs.
Stay Tuned:
Keep listening to Podcasting Badass for more expert insights on utilizing podcasting to grow your business and connect with your ideal audience. Don't forget to subscribe and leave a review!
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