Building Sustainability: Lee Stewart’s Business Strategy Blueprint

Pre-Zero Sports Talk

In this episode of Pre-Zero Sports Talk, we sit down with sustainability expert Lee Stewart, the author of "How to Build Sustainability into Your Business Strategy." With over 20 years of experience working with billion-dollar companies, Lee brings practical, real-world insights on how businesses—especially those in the sports industry—can integrate sustainability into their core operations and drive meaningful change.

Lee breaks down the complex sustainability challenges and offers strategies for making eco-friendly practices part of any organization’s DNA. Whether you're part of the sports industry or leading a business, this episode will give you a fresh perspective on aligning operations with environmental stewardship while staying profitable.

Key Moments:

• [03:00] - Lee discusses how sports organizations can leverage their fan base to promote sustainability.
• [06:30] - Transparency is key: Lee explains why being open about sustainability efforts builds trust.
• [09:00] - Lee shares the long-term business benefits of sustainability, like attracting talent and profitability.
• [12:00] - How sustainability drives innovation and creates opportunities for growth and engagement.
• [16:00] - Lee dives into circular economy principles and their role in reducing waste and improving supply chains.
• [22:00] - Tips on measuring sustainability performance and engaging communities in eco-friendly practices.
• [37:40] - Supporting Indigenous communities through sustainable practices in sports.
  [54:11] - Lee highlights the crucial role of sports in tackling climate change.

Main Takeaways:

• Sustainability is critical for long-term success.
• Sports organizations have a unique platform to mobilize communities and drive meaningful change.
• Transparency, innovation, and ethical sourcing are essential to a successful sustainability strategy.
• Embracing the circular economy can reduce waste and unlock new opportunities.
• Sports play a crucial role in addressing the global climate change challenge.

Lee Stewart is offering signed copies of his book to a few lucky listeners. To enter, please leave a review for this episode.

Tune in to hear Lee's insights on transforming sustainability from a challenge into an opportunity for growth and success!

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Let's join forces to shape the narrative and drive positive change in the world of sports. Your voice is crucial in this journey! What's your take?

Capitoli

1. I ntroduction and Importance of Sustainability in Business (00:00:00)

2. Integrating Sustainability into Sports Organizations (00:01:40)

3. Rebranding Sustainability for Broader Engagement (00:03:13)

4. Simplifying Sustainability: Breaking Down Complexity (00:04:38)

5. The Crucial Role of Transparency (00:05:46)

6. Long-term Success and Profitability through Sustainability (00:07:44)

7. Sustainability and Innovation: A Dynamic Relationship (00:11:13)

8. Educating the Next Generation on Sustainability (00:12:53)

9. Circular Economy Principles in Sports (00:15:44)

10. Leveraging Technology for Sustainable Practices (00:18:00)

11. Key Metrics for Measuring Sustainability in Sports (00:20:30)

12. Challenges and Advice for Sustainability Managers (00:23:57)

13. Fossil Fuel Sponsorship in Sports: A Conflict of Interest? (00:27:16)

14. Navigating Sustainability Reporting Challenges (00:29:13)

15. The Importance of Sustainable Supply Chain Management (00:31:21)

16. Ethical Sourcing Explained (00:35:30)

17. Supporting Indigenous Communities Through Sports (00:37:29)

18. Future Trends in Sustainability (00:39:54)

19. Proactive Strategies for Regulatory Changes (00:41:32)

20. The Power of Partnerships in Sustainability (00:44:45)

21. Preparing for Climate Risks (00:46:17)

22. Lightning Round: Insights and Advice (00:47:56)