Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
«
»
What Marketing means
Manage episode 153332072 series 1088549
Contenuto fornito da Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Stephen talks about Marketing as a management process, Marketing is about giving customers what they want, it identifies and anticipates their requirements and offers and exchanges ideas, goods and services. (Brassington and Pettitt: pp.7-8)
…
continue reading
18 episodi